April 10 - Patagonia sues AB InBev over new brew | Do 'Game of Thrones'-themed ads ignore women?

Adidas, Oreo, Mtn Dew overlook female fans in 'Game of Thrones'-themed ads, study says; Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming; Brands shift control over digital experience to dedicated teams, study says; Verizon reveals the challenges and opportunities of in-house agencies View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 10,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Drive Efficient, Effective Campaigns A 360-degree view of your marketing activities is important in building an agile, personalized marketing strategy. Find out how marketing resource management can be a game-changer. Download the playbook. Patagonia sues AB InBev over new brew bearing 'Patagonia' name The outdoor apparel maker alleges the beer's branding is "strikingly similar" to its own, and that the marketing behind it was meant to mislead consumers. Adidas, Oreo, Mtn Dew overlook female fans in 'Game of Thrones'-themed ads, study says While most brands primarily target men in campaigns tied to the hit HBO show, 52% of all social media mentions around the show were from women. Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming The Google-owned video platform looks to interactive programs after scaling back on scripted ones. Sponsored Content by Marketing Dive Brand Studio Optimize your customer acquisition funnel With the evolution of third-party digital experiences, the customer acquisition funnel no longer starts on your website. Learn how to leverage these changes and drive customer action. Register for the webinar. Brands shift control over digital experience to dedicated teams, study says Control over the digital customer experience is shifting away from marketing and digital departments, where it typically resided in the past.  Verizon reveals the challenges and opportunities of in-house agencies As brands continue to bring more marketing work in house, internal teams promise agility, speed and deeper knowledge of brand values. Opinion 6 simple ways to ensure your paid search investment is still paying off Paid search investment theory is often overly complex. Here are some simple ways advertisers can fight inflation and improve returns. Read more news What We're Reading Adweek NCAA Championship Game Averages 19.6 Million Viewers; Tournament Tops $933 Million in Ad Revenue The Drum Facebook to 'clearly explain' how it uses consumer data after facing EU pressure Variety Fox Offers Short 'Fast Break' Commercial Pods to Madison Avenue (EXCLUSIVE) Ad Exchanger Google's Move To First-Price Auctions Will Pressure Other DSPs To Compete Suggest a story we should read Upcoming Event Understanding the New Customer Acquisition Funnel April 18, 2019 - April 18, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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