March 1 - Farmers Insurance tells Seussian tale | Gap to spin off Old Navy

Gap to spin off Old Navy into separate public company; Jameson joins with Anderson .Paak to support local bars ahead of St. Patrick's Day; Southwest promotes civility with Netflix's 'The Kindness Diaries'; Kraft Heinz deepens UFC partnership around Oscar Mayer P3, Devour brands View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 1,​ 2019 BROUGHT TO YOU BY — WD Partners The Good, The Bad and the Ugly 100 brands ranked. Where does your brand fall? Our State of Retail Nation 2019 results are in. Find out how your brand stacks up in our white paper. Download now. Column Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks. Gap to spin off Old Navy into separate public company "As a result, both companies will be well positioned to capitalize on their respective opportunities and act decisively in an evolving retail environment," Gap Inc. president and CEO Art Peck said in a statement. Jameson joins with Anderson .Paak to support local bars ahead of St. Patrick's Day As part of the "#LoveThyBar" campaign, the Pernod Ricard brand is dishing out drink rebates to consumers via Facebook Messenger. Southwest promotes civility with Netflix's 'The Kindness Diaries' The airline hosted a "kindness-based" sweepstakes as part of the campaign and is offering special content integrations for the show. Kraft Heinz deepens UFC partnership around Oscar Mayer P3, Devour brands Oscar Mayer P3 will debut original content at the UFC Performance Institute in Las Vegas, while Devour will integrate into a YouTube series.  Fender spotlights new generation of diverse artists at SXSW kickoff The guitar maker is teaming up with 50 artists from around the world to share their stories across ads, social media, mini films and other creative content. Opinion Measuring brand activations in the digital age with 'return on experience' While ROE may not provide all the hard data marketers crave, it can shed light on experience conversion rates, writes Set Creative's Stefan Tauber. Read more news Featured Resources FROM: Stackla How to reach consumers with the content they crave [Data Report] Bridging the gap: Consumer & marketer perspectives on content in the digital age [eBook] 21 visual marketing campaigns that captivated & converted consumers User-generated content rights management: When, where, why? What We're Reading Adweek YouTube Announces New Policies in Response to Advertisers' Child Safety Concerns The Wall Street Journal Embattled WPP's Shares Leap but Ad Gloom Lingers Variety Disney in Active Talks With AT&T to Acquire WarnerMedia's 10% Hulu Stake The New York Times Facebook and Telegram Are Hoping to Succeed Where Bitcoin Failed AdAge The PGA Tour Lifts Liquor TV Ad Ban and Will Take Gambling Sponsorships Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip