Weekender: American Eagle hands creative control to Gen Zers for spring campaign

View online | Sign up | Forward

Marketing Dive's Top News Weekender | Feb.​ 2,​ 2019 BROUGHT TO YOU BY — Devada Marketing to Developers Developers are marketing averse. Turn skeptics into believers with our tried-and-true marketing tactics. Download the ebook American Eagle hands creative control to Gen Zers for spring campaign Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras. Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt The brand unveiled a 30-second spot starring Craig Robinson of "The Office" to promote a new Dietz Nuts product it's selling on Amazon. Will Facebook's bold play to unify Instagram, WhatsApp and Messenger pay off? While the apps will still exist as standalone services, their infrastructure will be integrated, doubling as both a privacy consideration and potential move by Facebook to shore up a larger stake of the growing messaging market. Super Bowl LIII Tracking every ad for Super Bowl 2019 As the marketing world grapples with both the messages and spends of its Super Bowl ads, Marketing Dive is tracking every campaign the road to the big game and beyond. View the tracker→ Amazon pokes fun at failed voice tech in Super Bowl spot Several failed Alexa-enabled devices, including a hot tub, podcast-playing toothbrush and dog collar that orders food in response to barking, are featured. New Balance taps all-female creative team for new empowerment campaign Authenticity is a big focus in an effort that also features female runners and a music video for an up-and-coming band. Best of What We're Reading Digiday 'It’s only getting better': Buyers are shifting budgets to LinkedIn Adweek Infographic: 43% of Americans Surveyed Don't Plan on Watching the Super Bowl This Year Recode Mark Zuckerberg’s WSJ op-ed was a message to would-be regulators: Hands off our ad business The Wall Street Journal DTC Marketing Is Disruptive and Popular, but It Isn't Easy The Atlantic The World-Record Instagram Egg Is Going to Make Someone Very Rich Bloomberg The 29-Year-Old Who Rocked Facebook Has Big Data Plans for H&M Suggest a story we should read From Our Library Trendline Inside the rapidly changing world of video marketing Shopkick View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip