Weekender: Amazon reportedly rethinks NYC HQ2 after backlash

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Marketing Dive's Top News Weekender | Feb.​ 9,​ 2019 BROUGHT TO YOU BY — Northwestern Kellogg Kellogg on B2B Marketing Strategy Led by Kellogg’s renowned marketing faculty, Business Marketing Strategy will enrich your understanding of B2B marketing dynamics and best practices. Learn more Amazon reportedly rethinks NYC HQ2 after backlash The Washington Post suggests that the company may be threatening to pull out of the Queens campus in order to put pressure on city and state officials to seal the deal. Ron Burgundy returns with a podcast, nets Charmin, Safe Auto and Fair as sponsors The audio series starring Will Ferrell's character from the "Anchorman" franchise is a collaboration between iHeartRadio and Funny or Die. Jeep racks up 106M online views without running Super Bowl ad The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad. PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF. Hulu taps viral Instagram egg for mental health PSA after Super Bowl Nonprofit Mental Health America and the @world_record_egg account partnered on the ad that aired on Hulu after the big game. Oreo teams with Wiz Khalifa and his son on 'Stay Playful' campaign For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa's original song through a cookie-powered mini record player. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Risk-averse advertisers fumble in historically boring Super Bowl There were a few dominant players and wowing moments on Sunday night, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action. Deep Dive By the numbers: Super Bowl 2019 The big game's ads, broken down by sentiment, social engagement and more. Best of What We're Reading The New York Times How Boring Was the Super Bowl? The Punts Got Exciting CNBC Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind' The New York Times Meet the Creator of the Egg That Broke Instagram Adweek Orangetheory and Mirror Execs Compare Notes on Marketing Fitness' Buzziest Brands Digiday How Nextdoor is using verified location data to quietly build a big ads business Mobile Marketer Dirty Lemon founder talks DTC, cutting digital dollars and taking the retail plunge Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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