Feb. 8 - Mastercard tunes in 'sonic brand identity' | KFC, Reddit match for Valentine's Day

KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug; Mondelez names Scrum50 as e-commerce agency of record; Yum Brands hunts for global leader to build digital, tech strategy; YouTube ranked 'most intimate brand' among millennials, report finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 8,​ 2019 BROUGHT TO YOU BY — Northwestern Kellogg Kellogg on B2B Marketing Strategy Led by Kellogg’s renowned marketing faculty, Business Marketing Strategy will enrich your understanding of B2B marketing dynamics and best practices. Learn more Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise The "comprehensive sound architecture" touches across ads to in-store shopping actions and debuts with a multichannel Grammys campaign. KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service. Mondelez names Scrum50 as e-commerce agency of record The packaged goods marketer previously worked with Scrum50 on an Amazon-specific launch for Trident Vibes and seasonal programs for several brands.  Yum Brands hunts for global leader to build digital, tech strategy Technology stands as one of the four "growth drivers" for the parent company of Pizza Hut and KFC, said CEO Greg Creed. YouTube ranked 'most intimate brand' among millennials, report finds The video platform is bonding better with consumers, having moved up two places over the past year to grab the top spot away from Apple. Mtn Dew, Dale Earnhardt Jr. support military nonprofit with camo campaign Fans who donate can earn rewards and exclusive gear, as well as the chance to win a race-day experience with the NASCAR driver. UPDATED Bad actors exploited ads.txt in scheme targeting high-profile publishers DoubleVerify, which sussed out the operation late last year, said the fraudsters could've siphoned up to $80 million in ad spending if they hadn't been caught. Read more news What We're Reading Digiday How Nextdoor is using verified location data to quietly build a big ads business Mobile Marketer 'Fortnite' passes $500M in revenue on iOS devices Adweek Jimmy John's Mocks Grubhub, Uber Eats and Door Dash in First Campaign From WorkInProgress The Wall Street Journal Advertisers Warm to Fledgling Alliance of American Football WWD Gap Brand Names Alegra O'Hare Chief Marketing Officer Suggest a story we should read From Our Library Trendline Inside the rapidly changing world of video marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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