Feb. 7 - Oreo stays playful with Wiz Khalifa | Facebook opens window into ad targeting

Facebook will soon show users how advertisers target them; Dove taps Kelly Rowland for 'power anthem' to inspire hair confidence; Bad actors exploited ads.txt in scheme targeting high-profile publishers; Expectations around brand trust jump 250% year-over-year, study finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 7,​ 2019 BROUGHT TO YOU BY — Northwestern Kellogg Kellogg on B2B Marketing Strategy Led by Kellogg’s renowned marketing faculty, Business Marketing Strategy will enrich your understanding of B2B marketing dynamics and best practices. Learn more Oreo teams with Wiz Khalifa and his son on 'Stay Playful' campaign For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa's original song through a cookie-powered mini record player. Facebook will soon show users how advertisers target them Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad. Dove taps Kelly Rowland for 'power anthem' to inspire hair confidence The campaign features the message "Wear it proud. #MyHairMyCrown" and an appearance by the brand during the Grammy Awards' red carpet show. Sponsored Content by Marketing Dive Brand Studio How to engage ad-fatigued consumers As the digital landscape continues to shift, marketers are turning to video to encourage brand affinity and engagement with their content. Take a closer look at trends in the space with Marketing Dive's inaugural trendline. Access now. Bad actors exploited ads.txt in scheme targeting high-profile publishers DoubleVerify, which sussed out the operation late last year, said the fraudsters could've siphoned up to $80 million in ad spending if they hadn't been caught. Expectations around brand trust jump 250% year-over-year, study finds Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high.  Hennessy celebrates Black History Month with 'We Are' video series The four-part series showcases notable figures in art, fashion, music and technology. Deep Dive Risk-averse advertisers fumble in historically boring Super Bowl There were a few dominant players and wowing moments on Sunday night, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action. Read more news What We're Reading Mobile Marketer Dirty Lemon founder talks DTC, cutting digital dollars and taking the retail plunge The Wall Street Journal Weak Results From Publicis Hit Rest of Madison Avenue CNET Twitter earnings show that advertisers like a less toxic social network MediaPost Amazon Asks Judge To Dismiss Claims Over 'Misleading' Ads The Drum GroupM builds out thought leadership credentials with Brian Wieser appointment Suggest a story we should read From Our Library Trendline Inside the rapidly changing world of video marketing View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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