Feb. 6 - Jeep's record-breaking digital push | NBA and AT&T team up

NBA names AT&T as official sponsor to create tech-focused fan experiences; PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds; Risk-averse advertisers fumble in historically boring Super Bowl; How DTC brands see the purpose of stores View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 6,​ 2019 BROUGHT TO YOU BY — Northwestern Kellogg Kellogg on B2B Marketing Strategy Led by Kellogg’s renowned marketing faculty, Business Marketing Strategy will enrich your understanding of B2B marketing dynamics and best practices. Learn more Jeep racks up 106M online views without running Super Bowl ad The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad. NBA names AT&T as official sponsor to create tech-focused fan experiences Kicking off ahead of NBA All-Star 2019 events, the partnership will focus on next-gen content experiences like 4K, virtual and mixed reality and other immersive technology. PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF. Deep Dive Risk-averse advertisers fumble in historically boring Super Bowl There were a few dominant players and wowing moments on Sunday night, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action. How DTC brands see the purpose of stores For three digitally native brands, the point of stores isn't just sales. Brick-and-mortar locations are also used for consumer education and more. Column Comic Dive: Gutterballs Even celebrity-driven ads couldn't enliven a Super Bowl that saw ratings hit a 10-year low.  Read more news What We're Reading The Drum Martin Sorrell reveals 2019 plans for S4: 'The more disruption, the better for us' Campaign Johannes Leonardo buys big portion of itself back from WPP Adweek Orangetheory and Mirror Execs Compare Notes on Marketing Fitness' Buzziest Brands Retail Dive New Neiman Marcus execs to focus on customer experience Suggest a story we should read From Our Library Trendline Inside the rapidly changing world of video marketing Shopkick View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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