Feb. 5 - Super Bowl marketing play-by-play: experts weigh in, key stats and off-screen action

Comic Dive: Gutterballs; Google's Q4 ad revenue rises 20% as its pricing power erodes; Olay beats other brands at Super Bowl digital marketing, Merkle report says; Is corn syrup a desirable beer ingredient? AB InBev Super Bowl ad ignites debate View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 5,​ 2019 BROUGHT TO YOU BY — Northwestern Kellogg Kellogg on B2B Marketing Strategy Led by Kellogg’s renowned marketing faculty, Business Marketing Strategy will enrich your understanding of B2B marketing dynamics and best practices. Learn more Deep Dive Risk-averse advertisers fumble in historically boring Super Bowl There were a few dominant players and wowing moments on Sunday night, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action. Column Comic Dive: Gutterballs Even celebrity-driven ads couldn't enliven a Super Bowl that saw ratings hit a 10-year low.  Google's Q4 ad revenue rises 20% as its pricing power erodes The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%. Sponsored Content by Marketing Dive Brand Studio Inside the rapidly changing world of video marketing While video ad spending is forecast to top $100 billion by 2023, the rapid growth and evolution of video consumption poses challenges for marketers. This report details the more nuanced aspects of using video in marketing. Olay beats other brands at Super Bowl digital marketing, Merkle report says The P&G brand earned high marks in social media, paid search, SEO and digital media while Avocados From Mexico took second place. Is corn syrup a desirable beer ingredient? AB InBev Super Bowl ad ignites debate In response, MillerCoors purchased a full-page advertisement in The New York Times to slam Bud Light and highlight that its beer is made with corn syrup. Deep Dive By the numbers: Super Bowl 2019 The big game's ads, broken down by sentiment, social engagement and more. P&G buys purpose-driven feminine care marketer This Is L. The maker of L. brand tampons, pads, liners and wipes has proved disruptive to the market thanks to its mission-based focus and organic ingredients. Bacardi employees cozy up to 'shaken and stirred' generation during #BacktotheBar event Now in its second year, the annual event will showcase drink trends like "Instagrammable handcrafted cocktails" at local bars in 130 cities worldwide. Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series "Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site. Visual search seen as more trustworthy than other online content, study finds More than 85% of respondents placed more importance on visual information over text when shopping online for clothing or furniture. Read more news What We're Reading The Wall Street Journal Robots’ Lead Role in Super Bowl Ads Hint at Tech Anxieties Digiday Electrolux is bringing its digital media buying and planning in-house The New York Times Meet the Creator of the Egg That Broke Instagram AdAge Campbell trademarks the word 'chunky' Variety Viacom Takes MTV Direct to Consumers With MTV Play App in the U.K. Suggest a story we should read From Our Library Trendline Inside the rapidly changing world of video marketing Shopkick View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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