Jan. 4 - Bumble matches with Serena Williams | PepsiCo rolls out snackbots

The choice of a robot generation: PepsiCo rolls out campus snackbots; Los Angeles sues IBM's Weather Company over alleged mishandling of app data; Dunkin' makes name change official with new packaging, social vignettes; NFL names Caesars as first official casino sponsor, excluding sports betting View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 4,​ 2019 Bumble matches with Serena Williams on Super Bowl push for women's empowerment "The Ball is in Her Court" will run across multiple platforms, but Bumble declined to say whether the campaign includes a game day TV commercial. The choice of a robot generation: PepsiCo rolls out campus snackbots The University of the Pacific is home to the technology, the first of its kind at a U.S. college from a major CPG company. Los Angeles sues IBM's Weather Company over alleged mishandling of app data The company is accused of misleading users as to how their information would be applied once they turned on location tracking in the Weather Channel app. Dunkin' makes name change official with new packaging, social vignettes Social content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a themed hairdo and more.  NFL names Caesars as first official casino sponsor, excluding sports betting The casino operator will have exclusive rights to use NFL trademarks in the U.S. and U.K. and will promote its properties at league events. Cadbury challenges fans to find Creme Eggs hidden in other brands' ads Viewers who spot an egg in an ad can take a photo of the sighting and upload it to a microsite for the chance to win a prize. Read more news What We're Reading The Wall Street Journal Meal Subscription Service Freshly Hires Its New CMO From Spotify The New York Times Is This the End of the Age of Apple? Digiday Reddit plans to be a more proactive marketer in 2019 MediaPost Hackers Take Over Google Chromecasts To Promote YouTube Channel Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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