Go Play Outside

Consider this

Click if you'd rather read this in your browser Update your preferences or unsubscribe from this list. Hey there Potty —     I did a lot of reflecting over the holidays. It provided needed direction and resoluteness about things. I hope you have the time to do just that as you tackle your responsibilities. Thanks, and I'll see you on the Internet. Share Tweet Forward Go Play Outside How many times as children did we hear from our parents, or as parents ourselves say to our children, "Go play outside."? It's code for: you've spent enough time inside / in front of a screen / annoying your sibling / bugging me; go do something else. It's a good lesson.  "Geniuses differ from ordinary men less in the character of their attention than in the nature of the objects upon which it is successively bestowed."  – William James [tweet this] Regardless of what vertical industry you ply your trade—manufacturing, retail, food and beverage, technology, financial services, etc.—or the department in which you sit (marketing, HR, communications, IT, etc.), it's important to get out of your bubble. It's easy and tempting to simply rely on the experience of what we know and of those around us. But when we open our eyes to things that aren't obvious, to instances that we might think don't apply to us or our area of business, it can be transformative. While I was on the communications team at Ford, we made it our business to study other industries and their approach to marketing and communications, rather than blithely following our competitors. Our aim was to be the best in all industry, not just the best in our industry. The human mind and spirit doesn't care whether you're trying to sell them a car, a burger, a phone, a pair of jeans, or a summer vacation. It cares about the overall experience, the information required to make a decision, and how they felt while the experience was happening. So go find some examples that resonate with people, that make you feel a certain way, and that stand out from the same-old, same-old of your industry. Go play outside. Image credit: The Pied Piper of Hamelin by Kate Greenaway, 1888 (Wikimedia Commons) Read in browser »   Recent Articles: Emotionally Intelligent Leaders Do This One Thing If You're Committed to Transformation, You Need Start Small Ring Out the Old, Ring in the New Once More, With Feeling Empathy as a Differentiator Share Tweet Forward Can I bring some Timeless Wisdom your way? I speak to executives, teams, and groups about avoiding shiny object syndrome and finding the truth in human nature that drives customer behavior and grows your business. Let's set up some time to chat! Book an inquiry call with Scott Follow Scott on social media: Copyright © 2019 Scott Monty Strategies, All rights reserved. You're receiving email from me because you signed up for Scott's updates. Our mailing address is: Scott Monty Strategies 789 Buchanan St Canton, MI 48188-3427 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.