Jan. 18 - Inside Verizon's Super Bowl playbook | How PepsiCo is tackling the big game

PepsiCo zeroes in on music theme with star-studded Bubly, Doritos Super Bowl teases; Burger King customers can trade McDonald's MacCoins for Big King XL sandwich; Pringles returns to Super Bowl with smart speaker spot, on-demand delivery; Taco Bell's 'leaked memo' reveals return of Nacho Fries, free giveaway View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 18,​ 2019 BROUGHT TO YOU BY — Yext Control the Facts About Your Business Yext puts you in control of the facts about your brand across the many services (like Google, Amazon Alexa, Facebook & Yelp) that consumers are using to search. Get started. Note from the editor Happy Friday! Marketing Dive will take a break from publishing on Monday, Jan. 21, to honor Martin Luther King Jr. Day. Over the weekend, check out how brands are gearing up for the Super Bowl in our ad tracker, which we'll update on the road to the big game and beyond. We'll be back in your inbox with fresh content on Tuesday. As always, thanks for reading. Natalie Koltun Associate Editor, Marketing Dive Twitter | Email Verizon goes long with far-reaching Super Bowl marketing play CCO Andrew McKechnie talked to Marketing Dive about building a "media wave," including through a 30-minute documentary, for the brand's emotional campaign around NFL stars who were saved by first responders. PepsiCo zeroes in on music theme with star-studded Bubly, Doritos Super Bowl teases Michael Bublé gets confused by the fledgling sparkling water brand, while Chance the Rapper and the Backstreet Boys help to intro a new chip variety.  Burger King customers can trade McDonald's MacCoins for Big King XL sandwich In another attempt at "flame-grilling the competition," Burger King plays into the confusion that its rival's 2018 MacCoin campaign caused consumers. Pringles returns to Super Bowl with smart speaker spot, on-demand delivery Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji. Taco Bell's 'leaked memo' reveals return of Nacho Fries, free giveaway Starting "Fryday," select "fryologists" in 10 cities will surprise fans by giving out the popular but limited menu item before its official return. McCafé at Home, TGI Fridays offer radically different solutions to New Year's resolutions One brand promotes a positive, more relaxing way to achieve goals rather than ditching them, while another says "TGIF*IT." Read more news What We're Reading Variety Netflix Claims 'Fortnite' Is a Bigger Competitor Than HBO CNBC Walmart abandons plans for video streaming service and will focus instead on Vudu Ad Age GM pulls disputed 'real people, not actors' TV ad Adweek Les Moonves Is Taking CBS to Arbitration Over Denial of $120 Million Severance Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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