Jan. 31 - Amazon parodies Alexa failures for Super Bowl | Facebook ad revenue surges despite scandals

Facebook's Q4 ad revenue surges 38% to $55B amid Stories ad growth; Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2; Magna: How machine learning boosts KPIs for video ad retargeting; Report: Reddit launches cost-per-click ads to attract new advertisers View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 31,​ 2019 BROUGHT TO YOU BY — Devada Marketing to Developers Developers are marketing averse. Turn skeptics into believers with our tried-and-true marketing tactics. Download the ebook Amazon pokes fun at failed voice tech in Super Bowl spot Several failed Alexa-enabled devices, including a hot tub, podcast-playing toothbrush and dog collar that orders food in response to barking, are featured. Facebook's Q4 ad revenue surges 38% to $55B amid Stories ad growth Two million advertisers use the Stories format across Facebook, Instagram and Messenger, undaunted by the company's repeated data-privacy scandals. Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2 The experimental static format, which activates five seconds after viewers hit the pause button, will be tested for 90 to 120 days.  Magna: How machine learning boosts KPIs for video ad retargeting Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website. Report: Reddit launches cost-per-click ads to attract new advertisers Wayfair and Hired have already purchased CPC ads on Reddit in an effort to shift spend away from Google and Facebook. TE Connectivity, 20th Century Fox debut B2B series on science behind 'Alita' film The series includes behind-the-scenes interviews with the movie's cast and is available on TE's website and social channels. Let the games begin: Tracking every ad for Super Bowl 2019 Pizza Hut promises free pies for the first baby born after kickoff and Girls Inc. tackles youth empowerment as the pre-game frenzy picks up. Read more news What We're Reading TechCrunch Google will stop peddling a data collector through Apple's back door Food Dive Diageo sales jump 5.8% and share buyback skyrockets stock Ad Age BuzzFeed, Vice and Group Nine form measurement alliance CIO Dive Uber privacy chief on moving past scandals to global readiness Deadline WarnerMedia Streaming Will Be "Two-Sided Model" Blending Subscriptions And Advertising, AT&T Boss Confirms Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip