Jan. 16 - Mr. Peanut journeys to Super Bowl | Kraft opens DC store amid shutdown

Kraft opens pop-up to give free food to government workers during shutdown; Natural Light and Cash App kick off Super Bowl contest to offset student debt; Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards; Comedian Cheri Oteri dishes out one-liners in Fiber One campaign View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 16,​ 2019 BROUGHT TO YOU BY — Yext Control the Facts About Your Business Yext puts you in control of the facts about your brand across the many services (like Google, Amazon Alexa, Facebook & Yelp) that consumers are using to search. Get started. Planters' Super Bowl debut will star Mr. Peanut and an unnamed celebrity The news comes as the Kraft Heinz snack works to beef up its marketing, with some positive early results. Kraft opens pop-up to give free food to government workers during shutdown The store, which will be open for five days, will offer company products such as macaroni and cheese, salad dressing, mayonnaise and BBQ sauce. Natural Light and Cash App kick off Super Bowl contest to offset student debt Fans can enter by sharing their game-viewing party plans on Twitter, Instagram or Facebook with special hashtags. Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards Truth in Measurement aims to improve the lack of transparency when advertising with publishers that are afraid of compromising readers' privacy. Comedian Cheri Oteri dishes out one-liners in Fiber One campaign The tongue-in-cheek campaign riffs about fiber's most well-known effect in a series of six- and 15-second spots.  Unhealthy food brands spend more on TV ads targeting black, Hispanic youth, study finds Black teens saw more than twice as many ads for unhealthy items compared to white teens in 2017. Column Comic Dive: Symbol-only Brands? Priceless Mastercard dropped the name from its logo, but can it join the ranks of iconic symbol-only brands? Read more news What We're Reading Digiday After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue The Wall Street Journal Fiserv to Acquire First Data in $22 Billion All-Stock Deal The Drum WPP M&A halves in 2018 compared to 4% global increase Adweek Most Facebook Users Are Clueless About the Interest Lists in Their Ad Preferences Tools Variety Roku Removes Infowars Channel Following Backlash Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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