Jan. 25 - Coke celebrates diversity in Super Bowl ad | Amazon pushes for exclusive brands

WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform; Taco Bell cooks up faux movie trailer for Nacho Fries' comeback; White Castle offers to cater first 'Slider Summit' in DC amid government shutdown; Expensify drops scannable 2 Chainz music video in Super Bowl lead-up View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 25,​ 2019 BROUGHT TO YOU BY — Quad/Graphics 3 Tips to Create Better Content, Faster Improving marketing ROI demands a new model for content creation. Gain insights on how to do it right. Read here to get started. Coca-Cola's big game spot will celebrate diversity immediately before national anthem Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl. WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform Creating brands on its own was reportedly too time-intensive and costly for Amazon, and early partners, like Equal sweeteners, have valued the platform's flexibility. Taco Bell cooks up faux movie trailer for Nacho Fries' comeback The campaign includes running the spot in theaters, printing movie posters and creating special "For Your Consideration" media kits. White Castle offers to cater first 'Slider Summit' in DC amid government shutdown Furloughed federal employees can also get a free combo meal at the fast-food chain on Jan. 29. Expensify drops scannable 2 Chainz music video in Super Bowl lead-up Viewers can scan the receipts featured in the commercial to win prizes around the big game. Puma steps up social justice mission with Meek Mill The athletics line will be the exclusive brand partner of Reform Alliance, an organization for criminal justice system reform backed by Mill, Jay-Z and the CEO of Kraft Group. Facebook's new brand safety certification promises advertisers more control Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified. Read more news What We're Reading The Wall Street Journal The Facts About Facebook Adweek Carl’s Jr. Reviews Creative Business, Splitting From Sister Brand Hardee’s Restaurant Dive KFC commits to using more sustainable packaging by 2025 Fast Company Michael C. Hall explains why the #$%* he’s starring in Skittles’ Super Bowl Broadway musical The Drum Iceland wriggles out of self-imposed palm oil ban by removing own brand labels Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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