Jan. 30 - Domino's awards points for competitor pies | Pre-game Super Bowl marketing lags

Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds; Pizza Hut promises free pizza for a year to first baby born during Super Bowl; Mr. Peanut goes for joyride to save A-Rod from eating kale chips; Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 30,​ 2019 BROUGHT TO YOU BY — Devada Marketing to Developers Developers are marketing averse. Turn skeptics into believers with our tried-and-true marketing tactics. Download the ebook Domino's doles out loyalty points for all pizza — including competitors' — with help of AI The brand is deploying a proprietary scanning technology on its mobile app ahead of one of the busiest pizza sales days of the year. Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.   Pizza Hut promises free pizza for a year to first baby born during Super Bowl The chain is also delivering free pizza to hospitals in Boston and Los Angeles to "ease the FOMO" of soon-to-be parents, who might miss the game. Mr. Peanut goes for joyride to save A-Rod from eating kale chips Planters' first-ever ad for the Super Bowl also stars actor Charlie Sheen. Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt The brand unveiled a 30-second spot starring Craig Robinson of "The Office" to promote a new Dietz Nuts product it's selling on Amazon. How food and drink companies can win over African-American millennials According to a study from Viant, they are more likely to buy Ruffles and are social drinkers who enjoy the majority of their alcohol away from home. Column Comic Dive: Gillette Hits Gender Politics Turbulence The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry. Let the games begin: Tracking every ad for Super Bowl 2019 Skechers pairs with Tony Romo and Stella Artois brings back Carrie Bradshaw and The Dude as the pre-game frenzy picks up. Read more news What We're Reading The Wall Street Journal Tech Giants Seize TV’s Biggest Stage, After Shunning Mass-Market Ads Campaign Unilever calls for brands to join pioneering cross-media measurement initiative Adweek Reddit to Provide Cost-Per-Click Ads on Platform, Receiving Mixed Reviews From Agencies Digiday 'We are creating the future foundation': How NBCUniversal is marrying TV spots with digital ads Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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