Weekender: Let the games begin: Tracking every ad for Super Bowl 2019

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Marketing Dive's Top News Weekender | Jan.​ 12,​ 2019 BROUGHT TO YOU BY — Yext Control the Facts About Your Business Yext puts you in control of the facts about your brand across the many services (like Google, Amazon Alexa, Facebook & Yelp) that consumers are using to search. Get started. Let the games begin: Tracking every ad for Super Bowl 2019 As marketers prepare to unveil their highly anticipated ads — many of which will set the tone for the year ahead — Marketing Dive will update this tracker on the road to the big game and beyond. 'A world with no ads': P&G, Unilever's top marketers envision different paths forward Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off. At CES, CMOs dish on the 'existential crisis' tech has created for marketing "If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday. P&G combats 'mass disruption' with slew of digital-first products at CES Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation. L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization.  KFC brings back iconic '90s hairstyle to promote Famous Bowls meal Fans can get a free "spherical dishware-inspired haircut" on Thursday in Brooklyn and share their new look on Twitter. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 7 trends set to shape marketing in 2019 The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch. Deep Dive 5 trends that will define retail marketing in 2019 From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers. Best of What We're Reading TechCrunch WeWork rebranding won’t work The Atlantic How to Lose Tens of Thousands of Dollars on Amazon CNBC Burberry is running its first Lunar New Year ad — but some people are calling it creepy Digiday The programmatic marketer’s 2019 checklist The Drum The growing complexity of the agency model for marketers Adweek How Brands Can Stand Out From the Crowd at an Astounding Event Like CES Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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