Jan. 15 - Olay's first Super Bowl ad | Will CMOs roll back analytics units?

Comic Dive: Symbol-only Brands? Priceless; Why Gartner expects CMOs to cut marketing analytics units in half; NBC plans ad-supported streaming service for 2020; Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 15,​ 2019 BROUGHT TO YOU BY — Yext Control the Facts About Your Business Yext puts you in control of the facts about your brand across the many services (like Google, Amazon Alexa, Facebook & Yelp) that consumers are using to search. Get started. Olay's first Super Bowl spot promotes Skin Advisor tech The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads.  Column Comic Dive: Symbol-only Brands? Priceless Mastercard dropped the name from its logo, but can it join the ranks of iconic symbol-only brands? Why Gartner expects CMOs to cut marketing analytics units in half "Failure to realize promised improvements" was listed as the main reason by the firm, but there are other factors for marketers to consider.  NBC plans ad-supported streaming service for 2020 The streaming service will include 1,500 hours of NBC TV shows, hundreds of hours of Universal movies, on-demand programming and live news and sports. Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool Dunnhumby Media uses retailer data to engage customers with personalized messages across in-store, mobile, online and out-of-home. How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing. Read more news What We're Reading CIO Dive Retailers' murky data collection practices tarnish personalization efforts Ad Age JC Penney cycles through another CMO Adweek IPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat Chrysler Media Business Retail Dive Bebe revamps e-commerce and loyalty The Drum Fender doubles down on in-house CRM as latest product launches target female players Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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