Jan. 14 - Skittles' Broadway musical opens on Super Bowl Sunday | Gillette nods to #MeToo

P&G's Gillette tackles toxic masculinity in short film that nods to #MeToo; Columbia Sportswear, other brands chime in on government shutdown in new messaging; How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization; Disney, Netflix, Google first to advertise on digital ribbon screens in London Underground View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 14,​ 2019 BROUGHT TO YOU BY — Yext Control the Facts About Your Business Yext puts you in control of the facts about your brand across the many services (like Google, Amazon Alexa, Facebook & Yelp) that consumers are using to search. Get started. Skittles will stage a Broadway musical on Super Bowl Sunday "Skittles Commercial: The Broadway Musical" will feature original music and a 17-member cast — including a yet-to-be-named celebrity. P&G's Gillette tackles toxic masculinity in short film that nods to #MeToo The ad, which was screened at CES last week, shows the razor maker joining peers in a controversial discussion around what it means to be a man. Columbia Sportswear, other brands chime in on government shutdown in new messaging The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks. How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing. Disney, Netflix, Google first to advertise on digital ribbon screens in London Underground The full-motion format allows an ad to flow across the length of the OOH screen. CBS Sports plans 30 hours of livestreamed content for Super Bowl week Daily shows, on-site reports, pregame coverage and post-game analysis highlight how TV networks are investing more in digital to reach fans on their preferred platforms. DoorDash hits the airwaves with first national ad campaign Through March 31, DoorDash ads will air on TV, digital and social channels featuring prominent partners like Wendy's, Chipotle and The Cheesecake Factory. Let the games begin: Tracking every ad for Super Bowl 2019 As marketers prepare to unveil their highly anticipated ads — many of which will set the tone for the year ahead — Marketing Dive will update this tracker on the road to the big game and beyond. Read more news What We're Reading AdAge Kevin Hart, fresh from Oscars controversy, stars in Chase ads The Drum WPP joins McCann in contesting DDB’s $4bn US Army account win Adweek Fox Takes Its Marketing Campaign for New Drama The Passage to an Unlikely Source: Amazon Digiday ‘Wholesale is an important part’: Why athletic brand Alala is bucking the DTC trend Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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