Weekender: McDonald's debuts burger-backed MacCoin for the Big Mac's 50th anniversary

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Marketing Dive's Top News Weekender | Aug.​ 4,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio [Free Guide] How to Win on Amazon Learn how brands like iRobot, RXBAR, Bai and Soylent built a digitally native marketing strategy that drives massive sales on Amazon. Download now→ McDonald's debuts burger-backed MacCoin for the Big Mac's 50th anniversary More than 6.2 million tokens of the global currency will be available in five different designs that each represent a decade in the burger's existence.  Starbucks eyes expanded loyalty offerings as digital push delivers The chain has gained 6 million digitally registered users since ramping up targeting of consumers who were not previously part of its loyalty program.  Study: Amazon led Q1 programmatic ad spend with a 10% share Three-quarters of tracked brands placed digital ads programmatically in Q1, while 42% placed native ads programmatically — a 10% increase year-over-year.  Study: Facebook drops off list of most innovative tech brands Results from a new consumer survey place Amazon, Apple and Google at the top.  How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30% The men's apparel company collapsed its bounce rate and lifted sales using TVSquared's analytics and optimization platform. Recommended For You Improve your recommendations: click here to update your profile. What media agency woes say about marketers' shifting priorities Analysts speculate 2018 could mirror the notorious "Mediapalooza" that rattled the ad world several years ago and put an estimated $26 billion in spending up for grabs. But there could be key differences this time. How Big Food drives impulse buys online Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases. Best of What We're Reading NewStatesman The death of Don Draper Food Dive Amazon Prime members are swiftly adopting Whole Foods perks Retail Dive WeWork goes to WeMRKT MediaPost Communications Nike Loses Copyright Battle Over W+K-Crafted Campaign Mobile Marketer Domino's delivers pizza with Snapchat AR Food Dive Nestlé works to convince US consumers it's more than a chocolate company Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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