Weekender: Walmart shakes up US ad division to keep pace with technological change

Signup Weekender May​ 24,​ 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Instant Unlock Parisa Wang’s secret retention playbook This NYC fashion brand used Instant to re-engage lost traffic and add $32K in incremental revenue in just 30 days - at a 14.8x ROI. See how they did it.   Walmart shakes up US ad division to keep pace with technological change The retailer is "evolving the structure" of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda. How Sprite tapped into a viral TikTok trend for Sprite + Tea launch Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S. Q&A Chili's CMO on how 'culture pops' supercharge the chain's sales The casual dining chain's executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%. Inside Poppi's push into gaming as prebiotic soda marketing bubbles up PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a "community- and culture-first approach" to marketing. Urban Outfitters deepens Gen Z experiential strategy for back to school A "UO Hauls" campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out. Walmart's global ad business soars 50% following Vizio integration Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs. Unlock the Power of Data-Driven Direct Mail For years, brands have relied on digital marketing to refine their audience targeting, but many have overlooked how advanced direct mail has become. Learn more in this playbook. Download Now From Our Library Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Trendline AI’s impact on marketing strategies Supported by ZetaGlobal View all resources Best of What We're Reading Digiday Coca-Cola grants vote of confidence to WPP with Open X renewal The New York Times Nervous Corporate Sponsors Retreat from New York Pride Variety Media Veterans Launch Audyns to Help Independent TV Outlets Sell Ad Inventory The Wall Street Journal Target’s Sales Dented by DEI Boycott TechCrunch Google’s AI Mode rolls out to US, will add support for deeper research, comparison shopping, and more CX Dive Klarna changes its AI tune and again recruits humans for customer service Suggest a story we should read Upcoming Events 11 JUN Virtual Event | 6 a.m. ET New-School ABM: Concrete Solutions for Busted Tactics Presented by Informa TechTarget 24 JUN Conference | 3:30 a.m. ET ROI Summit EMEA: Navigating the Future of B2B Marketing London, United Kingdom Presented by Informa TechTarget Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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