Weekender: Campaign Trail: Autodesk brings God to Earth to marvel at intelligent designs

Signup Weekender May​ 17,​ 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — impact.com 8 influencer marketing trends for 2025 From performance-driven partnerships to the integration of AI, thought leaders and industry experts share insights on how brands and creators can adapt, thrive and build sustainable campaign strategies. Skim it.   Note from the editor Learn from experts about how loyalty programs are evolving to meet customer demands, the importance of data in customer retention and the strategies behind successful loyalty programs at our virtual event, “Loyalty 2.0.” During the event, which is being held Tuesday, June 17 at 1 p.m. ET, attendees will hear from industry leaders on topics like how to garner customer loyalty and ways to leverage customer data. The event will be co-hosted by Marketing Dive, CX Dive, Restaurant Dive and Hotel Dive. Those interested in attending can register for the event for free using this link. https://events.industrydive.com/events/capturing-customer-loyalty?utm_source=MD&utm_medium=Ed-Notes-Weekender&utm_campaign=Q22025CustomerLoyaltyDiveLive. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Column Campaign Trail: Autodesk brings God to Earth to marvel at intelligent designs Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design. Why Airbnb booked a social-first campaign for its experiences relaunch Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh. Amazon launches AI-powered contextual ads at 2nd blockbuster upfront Featuring loads of Hollywood star power, the tech giant's presentation showed off results from the first full year of advertising on Prime Video. Sponsored Content by Zeta Global Rewiring marketing mindsets for the generative AI revolution It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn’t technology — it’s mindset. Hawaiian Tropic, Alix Earle showcase 'Tana Sutra' for summer campaign The sunscreen brand nods to "Kama Sutra" in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions. How Unrivaled built brand partnerships that are more than logo slaps Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women's 3-on-3 basketball league. Pepsi crashes barbecues to rid them of Coke in latest stunt A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up. Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Explore how brands like Kellanova are engaging online consumers while not running afoul of privacy concerns in this Trendline. Access Now From Our Library Virtual Event Playback Sharpening the picture on connected TV marketing Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Trendline Inside the changing data landscape in marketing Supported by Amperity Trendline AI’s impact on marketing strategies Supported by ZetaGlobal View all resources Best of What We're Reading The Wall Street Journal Meta Battles an ‘Epidemic of Scams’ as Criminals Flood Instagram and Facebook Retail Dive Walmart CEO: ‘Higher tariffs will result in higher prices’ Adweek EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation Digiday Microsoft Advertising is closing the Xandr DSP, layoffs pending TechCrunch Roblox now lets creators sell physical products within their experiences The Wall Street Journal The NFL’s Media Chief Thinks the League Still Has Room to Grow Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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