May 8 - Inside Disney’s advertising playbook | Burger King’s ex-CMO shares lessons learned

‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned; Inside Universal Ads’ plan to reach the next 100K buyers of TV ads; How Sprite surpassed Pepsi by living and breathing pop culture; TikTok reassures brands on future as advertising ambitions broaden View online | Signup

Daily Dive May​ 8,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Instant 98% of your site visitors are anonymous​ That’s why ThirdLove, Toys R Us and July Luggage use Instant to identify 10x more visitors and double their email revenue. Unlock your guaranteed 4x ROI now.   Inside Disney’s ad playbook as streaming becomes ‘core growth platform’ Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation. Q&A ‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve. Inside Universal Ads’ plan to reach the next 100K buyers of TV ads Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts. TRENDLINE The top emerging food & beverage brands to watch Emerging brands such as Poppi, Simple Mills and Mike’s Hot Honey have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in this Trendline. How Sprite surpassed Pepsi by living and breathing pop culture The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft drink in the U.S. TikTok reassures brands on future as advertising ambitions broaden Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts. Tubi pitches products, partnerships designed for specific ad verticals Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media. Read more news 5 Strategies to Maximize Customer Data & Loyalty 76% of companies struggle with data silos, missing opportunities to engage and retain customers. Learn how to break down barriers, optimize marketing, and drive results in this playbook. Download Now From Our Library Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot Webinar - on demand 5 Essential Tips for Successful AI Adoption Custom content for Validity Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman Infographic Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak View all resources What We’re Reading CNBC OpenAI hires Instacart CEO Fidji Simo as head of applications, reporting to Altman MediaPost Roblox Exceeds Q1 Expectations For Revenue, Engagement CIO Dive PepsiCo taps AWS to accelerate digital transformation, AI adoption Suggest a story we should read Upcoming Events 15 MAY Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel 21 MAY Webinar Why a Strong Data Foundation is Marketing's Competitive Advantage Presented by studioID and Databricks 17 JUN Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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