May 16 - How the WNBA does marketing | Autodesk brings God to Earth

Campaign Trail: Autodesk brings God to Earth to marvel at intelligent designs; Netflix hones pitch to brands with richer data, personalization tools; How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP; Expedia brings generative AI trip-planning tool to Instagram View online | Signup

Daily Dive May​ 16,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com 8 influencer marketing trends for 2025 From performance-driven partnerships to the integration of AI, thought leaders and industry experts share insights on how brands and creators can adapt, thrive and build sustainable campaign strategies. Skim it.   Q&A How the WNBA is building on a breakthrough season with fans, brands As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims. Column Campaign Trail: Autodesk brings God to Earth to marvel at intelligent designs Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design. Netflix hones pitch to brands with richer data, personalization tools Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show. Sponsored Content by Marketing Dive’s studioID Staying agile: A guide to successful rebranding To succeed in the age of TikTok trends and viral moments, marketers must rethink how they treat their brands. Explore seven signs you're need of a rebrand and the pillars of a successful brand reinvention in this playbook. How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content. Expedia brings generative AI trip-planning tool to Instagram The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions. Read more news Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Explore how brands like Kellanova are engaging online consumers while not running afoul of privacy concerns in this Trendline. Access Now From Our Library Virtual Event Playback Sharpening the picture on connected TV marketing Webinar - on demand Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance Custom content for Pathlabs Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Trendline Inside the changing data landscape in marketing Supported by Amperity Playbook Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ View all resources What We’re Reading The Wall Street Journal Meta Battles an ‘Epidemic of Scams’ as Criminals Flood Instagram and Facebook Retail Dive Walmart CEO: ‘Higher tariffs will result in higher prices’ Adweek EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation Suggest a story we should read Company Announcements Press releases from companies in your industry. Helen Haitong Huang Wins at 2025 Noble Awards Press release from GOB Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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