May 15 - Netflix hones pitch to brands | Warner Bros. Discovery lets brands tap ‘newstalgia’

How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP; Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign; YouTube spotlights how brands can own cultural moments at ad showcase; Why Airbnb booked a social-first campaign for its experiences relaunch View online | Signup

Daily Dive May​ 15,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com 8 influencer marketing trends for 2025 From performance-driven partnerships to the integration of AI, thought leaders and industry experts share insights on how brands and creators can adapt, thrive and build sustainable campaign strategies. Skim it.   Netflix hones pitch to brands with richer data, personalization tools Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show. How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content. Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions. Sponsored Content by Dun & Bradstreet 6 compelling use cases for high-quality B2B2C data Unlock the power of B2B2C data to reach whole people, not personas, across work and life. YouTube spotlights how brands can own cultural moments at ad showcase A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI. Why Airbnb booked a social-first campaign for its experiences relaunch Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh. Read more news Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Explore how brands like Kellanova are engaging online consumers while not running afoul of privacy concerns in this Trendline. Access Now From Our Library Virtual Event Playback Sharpening the picture on connected TV marketing Webinar - on demand Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance Custom content for Pathlabs Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Trendline Inside the changing data landscape in marketing Supported by Amperity Playbook Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ View all resources What We’re Reading Digiday Microsoft Advertising is closing the Xandr DSP, layoffs pending TechCrunch Roblox now lets creators sell physical products within their experiences The Wall Street Journal The NFL’s Media Chief Thinks the League Still Has Room to Grow Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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