May 2 - Seattle’s Best Coffee serves up humor | Amazon’s ad business faces challenge from tariffs

Amazon’s booming ad business faces dynamic challenge from tariffs; Pantene turns Alix Earle’s viral TikTok post into collection, campaign; How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap; Top marketing conferences to attend in 2025 View online | Signup

Daily Dive May​ 2,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Power of Data-Driven Direct Mail Find out how blending direct mail with digital can help you expand reach and improve engagement in this playbook.   Column Campaign Trail: Seattle’s Best Coffee makes days smoother with humor The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years. Earnings Amazon’s booming ad business faces dynamic challenge from tariffs While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets. Pantene turns Alix Earle’s viral TikTok post into collection, campaign The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower.  Sponsored Content by Informa TechTarget Find and convert more real leads Innovate your processes and incorporate high-quality intent data with a modern lead gen approach – all in one toolkit. Get the toolkit. How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie. UPDATED Top marketing conferences to attend in 2025 From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.  ‘We’re not just a hot cup company’: What’s next for Stanley Can the water bottle brand live past its virality? Global President Matt Navarro says it already has. Read more news How Email & Text Win Brand Loyalty As customer loyalty shifts, preferences change and tech advances, today’s marketing leaders must adapt to stay ahead. Explore new ways to meet goals and ultimately outperform the competition in this webinar. Watch Now From Our Library Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Trendline Inside the changing data landscape in marketing Supported by Amperity Playbook The hybrid power of print: Blending direct mail with digital Custom content for Valpak Playbook Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ View all resources What We’re Reading Variety Apple Estimates Trump Tariffs Will Add $900 Million to Costs in June Quarter, Services Revenue Climbs to New Record Digiday At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies Bloomberg LinkedIn Shares Advertising Revenue With Creators In Video Push Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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