May 21 - Urban Outfitters deepens experiential strategy | How Lenovo’s CMO balances B2C and B2B

How Lenovo’s CMO balances B2C and B2B marketing in the age of AI; Uno plays into game night trend with themed social clubs; Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up; Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales View online | Signup

Daily Dive May​ 21,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Instant Unlock Parisa Wang’s secret retention playbook This NYC fashion brand used Instant to re-engage lost traffic and add $32K in incremental revenue in just 30 days - at a 14.8x ROI. See how they did it.   Urban Outfitters deepens Gen Z experiential strategy for back to school A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out. Q&A How Lenovo’s CMO balances B2C and B2B marketing in the age of AI Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods of macro pressure. Uno plays into game night trend with themed social clubs Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card filter. Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing. Q&A Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%. Pepsi crashes barbecues to rid them of Coke in latest stunt A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up. Read more news Unlock the Power of Data-Driven Direct Mail For years, brands have relied on digital marketing to refine their audience targeting, but many have overlooked how advanced direct mail has become. Learn more in this playbook. Download Now From Our Library Webinar - on demand 5 Essential Tips for Successful AI Adoption Custom content for Validity Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Playbook The Marketing Leader's Guide to Agile Branding & Rebranding Custom content for ButterCMS Trendline AI’s impact on marketing strategies Supported by ZetaGlobal View all resources What We’re Reading The Wall Street Journal Target’s Sales Dented by DEI Boycott TechCrunch Google’s AI Mode rolls out to US, will add support for deeper research, comparison shopping, and more CX Dive Klarna changes its AI tune and again recruits humans for customer service Digiday The definitive publisher guide to what’s in and out in the era of Google’s AI Overviews Suggest a story we should read Upcoming Event 11 JUN Virtual Event | 6 a.m. ET New-School ABM: Concrete Solutions for Busted Tactics Presented by Informa TechTarget Company Announcements Press releases from companies in your industry. Welocalize Appoints Jennifer Beaupre to Advance Brand Strategy and Lead Marketing for the Next Phase of Growth Press release from Welocalize, Inc. 74% of US workers say they like or love their jobs, YouGov report finds Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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