May 6 - Analyzing 5 years of media evolution | Why QVC is targeting Gen X on TikTok

Why QVC is targeting Gen X with a TikTok livestream shopping event; Google adds retail media data to YouTube ads, beefing up pitch to brands; Little Spoon bridges the generation gap with Barney integration View online | Signup

Daily Dive May​ 6,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Instant 98% of your site visitors are anonymous​ That’s why ThirdLove, Toys R Us and July Luggage use Instant to identify 10x more visitors and double their email revenue. Unlock your guaranteed 4x ROI now.   Deep Dive 5 years of media evolution provide few answers to brands’ chaotic 2025 Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.  Why QVC is targeting Gen X with a TikTok livestream shopping event The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand marketing Annette Dunleavy. Google adds retail media data to YouTube ads, beefing up pitch to brands Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns. TRENDLINE The top emerging food & beverage brands to watch Emerging brands such as Poppi, Simple Mills and Mike’s Hot Honey have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in this Trendline. Little Spoon bridges the generation gap with Barney integration The subscription-based baby food brand is tapping into ‘90’s nostalgia to appeal to new parents. Read more news 5 Strategies to Maximize Customer Data & Loyalty 76% of companies struggle with data silos, missing opportunities to engage and retain customers. Learn how to break down barriers, optimize marketing, and drive results in this playbook. Download Now From Our Library Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot Webinar - on demand 5 Essential Tips for Successful AI Adoption Custom content for Validity Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman Infographic Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak View all resources What We’re Reading Ad Age WPP to rebrand GroupM as WPP Media—industry leaders react Digiday Ad dollars stay the course on TikTok, ban or no ban Retail Dive Nike, Under Armour among shoe brands urging tariff exemptions as back-to-school looms Suggest a story we should read Upcoming Events 15 MAY Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel 21 MAY Webinar Why a Strong Data Foundation is Marketing's Competitive Advantage Presented by studioID and Databricks 17 JUN Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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