Uncertainty & UnpredictabilityWe need assurance to make good decisions; four questions to keep us grounded
“The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.” One of the constants of any era is uncertainty. In normal times, we don’t think about it often, because each day is similar to the previous, with a degree of repetition and predictability built in. But what if each successive day is not like the previous, leading us to attend or expectations with fear, dread, or indecision because we don’t know what to expect? Take the current state of tariffs. Since the inauguration on January 20, the administration has announced new or revised tariff policies more than 50 times.¹ On average, that’s a change every other day and it is having an effect. Unsure about what to expect, small businesses are worried about the labor market and unpredictable trade policy.² None of us should be surprised. Because as unpredictable as our current situation is, we’ve seen this kind of human behavior before. This Stage of Great FoolsShakespeare’s King Lear is one of the most powerful explorations of the consequences of poor leadership, especially when a ruler lacks clarity, consistency, and self-awareness. The entire tragedy is set in motion by Lear’s failure to lead with wisdom, and it offers a textbook example of how a leader’s erratic behavior and shifting commands can plunge an entire realm into chaos. Initial Act of Indecision and MisjudgmentAt the very beginning of the play, King Lear makes a critical and impulsive decision: he plans to divide his kingdom among his three daughters based on who loves him most. This “love test” is a display of vanity and insecurity, not wisdom or political savvy, and it sets up the competing factions:
This decision is not just poor judgment — it reflects a king who confuses personal emotion with statecraft, and whose sense of authority is dangerously unstable. Erratic Leadership and Conflicting ExpectationsAfter abdicating formal power, Lear still expects the privileges and authority of a king. He retains his cohort of knights and imposes himself on his daughters’ households. When Goneril and Regan start restricting his authority and questioning his behavior, Lear reacts with fury, issuing curses and threats but with no real power to enforce them. He swings wildly between trusting one daughter and the other, unable to accept that his earlier decision was flawed. This confusion increases as his expectations, both as a father and as a former king, clash with the political reality of having given up his rule. When his daughters speak of his “unruly waywardness” and “unconstant starts” they indicate it is impossible to follow a leader who rules by impulse. This instability results in a number of things:
The ConsequencesLear’s initial and continuing indecisiveness spirals into madness, exile, and ultimately, civil war. His journey into mental breakdown mirrors the unraveling of his kingdom. The lack of stable leadership creates a power vacuum that is easily exploited by opportunists like Edmund. The moral and political order collapses, symbolized by Lear wandering the heath in a storm, stripped of power, reason, and dignity. By the end, nearly all major characters — including Lear and his daughters — are dead [oops, spoiler alert] and what remains of the kingdom is left to be picked up by the few surviving noblemen. In King Lear, we see a narcissistic king challenged by adversity, but rather than learning and adapting, he doubles down on his self-absorption as others try to attend to him. It provides a valuable lesson. Never try to satisfy the ego of a narcissist. It is a bottomless pit. Once you think you’ve filled it, the false bottom opens and there are two more chambers to be filled. And in the process, you may find yourself getting sucked into one of them as you and your services are suddenly deemed worthless to the narcissist’s ends. Worse than the never-ending needs of a narcissist’s ego is the quicksand of his desires. You may think you’re on solid ground, but things can shift in a nanosecond, as a bruised ego may demand retribution or his gnawing lack of self-confidence may conjure up actions purely meant to overcompensate. One of the greatest gifts leaders can provide is a clarity of vision and mission, communicated simply and consistently, and executed relentlessly. Regular communication and transparency of your plan, updated with changes to reflect changing realities, is essential. When people lack information, they make assumptions based on confusion and fear. Leading Through UncertaintySo how should we lead when it is so difficult to predict what will come next? The first thing is to realize this: there will always be elements of the world that are out of our control. And it’s fruitless to worry about them. That doesn’t mean we ignore them; I tell all of my clients that the weekly business plan review meetings I help them conduct need to acknowledge the current reality. Of course, we can’t keep altering our plans every other day based on “unconstant starts,” but we can build a plan with guardrails and assumptions. There are some questions you can ask yourself and your team that help provide some grounding amid ambiguity — questions that work at both a professional and a personal level.³
The Secret SauceAmid all of these decisions and uncertainty, as a Timeless Leader, you have a secret weapon — something that no one else has. Yourself. Not just you, but how you show up. That matters more than anything. Every day, how visible you are, how much you communicate with people, how much time you spend sharing what’s happening and why you’re doing things, and most of all, listening. Listening to their concerns, their fears, their unspoken needs. That’s what people need most when they feel unmoored. They need an anchor. A rock. They need you to be something for them. Because, as Lear cautions us: “Nothing will come of nothing.” 📰Paul Argenti uses the moment to remind us of a consistent reality: Communications isn’t an administrative function to be trimmed during budget cuts. It’s the central nervous system that ensures your strategy translates into coordinated action. (LinkedIn) ☠️As Montaigne discovered about death, when your fears consume you, you can’t live effectively in the present. (The Guardian) 🏛️How much did Plato know about behavioral economics and cognitive biases? Pretty much everything, it turns out. (Aeon) 💼Sabina Nawaz provides advice on how CEOs need to lead organizations across a wide range of views and values, and through the vicissitudes of change in our times. (Salon) 🚗How much would a 100% made-in-the-USA vehicle cost? Spoiler alert: while the country would benefit from jobs if all auto parts were manufactured in the U.S., experts say it’s just not feasible. (NBC News) 📅University of Michigan economist Justin Wolfers provides a masterclass on the simple reality that for businesses, predictability, not chaos, is needed. (Threads) There’s so much to learn,
1 “White House eased China tariffs after warnings of harm to ‘Trump’s people’,” The Washington Post, May 14, 2025 2 “Worried About the Economy, America’s Small Businesses Are Reducing Investment and Hiring, Survey Shows,” The Wall Street Journal, May 13, 2025 3 “In Uncertain Times, Ask These Questions Before You Make a Decision,” by Cheryl Strauss Einhorn, Harvard Business Review, May 1, 2025 If you upgrade your subscription, you’ll have access to our full archives, plus additional content exclusive to our Ampersand Guild. Because you’re already a subscriber, please accept this discount in appreciation for believing in Timeless values:👔 Coaching | 🎙️Podcast | ⏱️ Stopwatch | ⏰Off The Clock | & Guild | 💡Timeless Reflections | 📚 Books |
Uncertainty & Unpredictability
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