Weekender: Campaign Trail: Seattle’s Best Coffee makes days smoother with humor

Signup Weekender May​ 3,​ 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID The Power of Data-Driven Direct Mail Find out how blending direct mail with digital can help you expand reach and improve engagement in this playbook.   Note from the editor Learn from experts about how loyalty programs are evolving to meet customer demands, the importance of data in customer retention and the strategies behind successful loyalty programs at our virtual event, “Loyalty 2.0.” During the event, which is being held Tuesday, June 17 at 2 p.m. ET, attendees will hear from industry leaders on topics like how to garner customer loyalty and ways to leverage customer data. The event will be co-hosted by Marketing Dive, CX Dive, Restaurant Dive and Hotel Dive. Those interested in attending can register for the event for free using this link. https://events.industrydive.com/events/capturing-customer-loyalty?utm_source=MD&utm_medium=Ed-Notes-Weekender&utm_campaign=Q22025CustomerLoyaltyDiveLive. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Column Campaign Trail: Seattle's Best Coffee makes days smoother with humor The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years. 7-Eleven teams with Live Nation for nostalgic music festival activations Immersive, social-first activations are intended to be reminiscent of in-store experiences as the chain works to connect with consumers around culture. Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand. Sponsored Content by Industry Dive 2025 snapshots: ROI-amplifying audience reports Engagement data from 2.4M+ leaders across 37 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Learn more. Digital video ad spend to grow 14% in 2025: IAB Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year. Sephora stakes its claim in skin care with multichannel campaign "Skin Obsessed" riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio. Chipotle brings trading card mania to Roblox with new experience Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds. How Email & Text Win Brand Loyalty As customer loyalty shifts, preferences change and tech advances, today’s marketing leaders must adapt to stay ahead. Explore new ways to meet goals and ultimately outperform the competition in this webinar. Watch Now From Our Library Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Trendline Inside the changing data landscape in marketing Supported by Amperity View all resources Best of What We're Reading Variety Apple Estimates Trump Tariffs Will Add $900 Million to Costs in June Quarter, Services Revenue Climbs to New Record Digiday At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies Bloomberg LinkedIn Shares Advertising Revenue With Creators In Video Push Search Engine Roundtable Microsoft Bing Advertising Revenue Up 21% Again Adweek Madwell Is Shutting Down. Read the Email CEO Chris Sojka Sent to Staff. Digiday With 600 million monthly active users, X’s Linda Yaccarino doubles down on dismissing journalism Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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