May 30 - Old Navy shows off moves with Lindsay Lohan | Sanpellegrino taps ‘Sopranos’ stars

Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’; Kinder Chocolate lets kids’ imaginations run wild in new campaign; Marketing to Gen Alpha: How brands can win over the next generation; How Stitch Fix’s brand platform is helping drive transformation View online | Signup

Daily Dive May​ 30,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE AI’s Impact on Marketing Strategies Explore how AI is helping marketers better manage and deploy troves of data without overstraining existing technology infrastructure in this Trendline.   NOTE FROM THE EDITOR Don’t forget to secure your virtual seat for Marketing Dive’s upcoming event, “Loyalty 2.0,” to hear from a panel of industry leaders about how loyalty programs are evolving to meet customer demands and the importance of data in customer retention. During the event, which is being held Tuesday, June 17 at 1 p.m. ET, attendees will learn best practices on how to garner customer loyalty, ways to leverage customer data and more. Be sure to secure your place by registering for free with this link. As always, thanks for reading. Chris Kelly Senior Reporter, Marketing Dive Email Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category. Column Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’ Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York. Kinder Chocolate lets kids’ imaginations run wild in new campaign In the Ferrero brand’s first campaign since its U.S. launch in 2023, children do the talking via a dual-tracked effort by Anomaly. Sponsored Content by Marketing Dive’s studioID 5 ways to unlock the power of data-driven direct mail Data-driven direct mail helps businesses optimize frequency, ensuring they stay top-of-mind without overspending. Learn how to unlock the power of data in direct mail in this playbook. Marketing to Gen Alpha: How brands can win over the next generation The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media. Q&A How Stitch Fix’s brand platform is helping drive transformation CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company. Read more news Best Practices for Maximizing Marketing ROI Shrinking budgets, leaner teams, and tighter deadlines are the new normal. Discover how to leverage your data to keep up in this webinar. Watch Now From Our Library Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Playbook The hybrid power of print: Blending direct mail with digital Custom content for Valpak Playbook Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ Webinar - on demand Why a Strong Data Foundation is Marketing's Competitive Advantage Custom content for Databricks View all resources What We’re Reading The New York Times The Judge’s Data Dilemma in the Google Search Case The Wall Street Journal Ben & Jerry’s Calls Gaza Conflict a Genocide, Putting Unilever in a Tough Spot Ad Age Nike’s longtime design and innovation chief John Hoke to retire Digiday Amid sports marketing’s gold rush, some brands are targeting niche fan communities Suggest a story we should read Upcoming Event 17 JUN Virtual Event | 1 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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