May 12 - How Unrivaled is building brand partnerships | CMOs stretch budgets further

CMOs stretch static budgets further, with downsides for agencies: report; Linear ad spend grew in Q1 despite economic uncertainty: iSpot; Snap unveils AI-powered advertiser solutions, Sponsored Snap updates; Brand safety comes second amid macro uncertainty: Here’s what the numbers say View online | Signup

Daily Dive May​ 12,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com 8 influencer marketing trends for 2025 From performance-driven partnerships to the integration of AI, thought leaders and industry experts share insights on how brands and creators can adapt, thrive and build sustainable campaign strategies. Skim it.   How Unrivaled built brand partnerships that are more than logo slaps Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league. CMOs stretch static budgets further, with downsides for agencies: report Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending. Linear ad spend grew in Q1 despite economic uncertainty: iSpot While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes. Sponsored Content by Dun & Bradstreet 6 compelling use cases for high-quality B2B2C data Unlock the power of B2B2C data to reach whole people, not personas, across work and life. Snap unveils AI-powered advertiser solutions, Sponsored Snap updates At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products. Brand safety comes second amid macro uncertainty: Here’s what the numbers say Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, per Advertiser Perceptions. Meta touts complementary powers of video, AI in overture to brands At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping. Read more news Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Explore how brands like Kellanova are experimenting with ways to engage online consumers while not running afoul of privacy concerns in Access Now From Our Library Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics Webinar - on demand Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance Custom content for Pathlabs Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Trendline Inside the changing data landscape in marketing Supported by Amperity Playbook Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ View all resources What We’re Reading Digiday Media buyers anticipate a slower TV upfronts season amid economic uncertainty The Wall Street Journal Peloton Slashes Marketing Again in Hard Play for Profitability Ad Age Nielsen faces data glitches as TV upfront begins Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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