May 9 - Meta touts powers of video, AI to brands | Brand safety sacrificed amid uncertainty

Brand safety comes second amid macro uncertainty: Here’s what the numbers say; Inside Disney’s ad playbook as streaming becomes ‘core growth platform’; ‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned; Brands’ appetite wanes for creative risk-taking, per Lions research View online | Signup

Daily Dive May​ 9,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Instant 98% of your site visitors are anonymous​ That’s why ThirdLove, Toys R Us and July Luggage use Instant to identify 10x more visitors and double their email revenue. Unlock your guaranteed 4x ROI now.   Meta touts complementary powers of video, AI in overture to brands At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping. Brand safety comes second amid macro uncertainty: Here’s what the numbers say Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, per Advertiser Perceptions. Inside Disney’s ad playbook as streaming becomes ‘core growth platform’ Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation. Sponsored Content by Industry Dive 2025 snapshots: ROI-amplifying audience reports Engagement data from 2.4M+ leaders across 37 industries, analyzed. Get the exclusive audience intel you need to build high-performance marketing campaigns. Learn more. Q&A ‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve. Brands’ appetite wanes for creative risk-taking, per Lions research Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly creative. Inside Universal Ads’ plan to reach the next 100K buyers of TV ads Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts. Read more news 5 Strategies to Maximize Customer Data & Loyalty 76% of companies struggle with data silos, missing opportunities to engage and retain customers. Learn how to break down barriers, optimize marketing, and drive results in this playbook. Download Now From Our Library Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot Webinar - on demand 5 Essential Tips for Successful AI Adoption Custom content for Validity Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman Infographic Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak View all resources What We’re Reading Digiday Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux CNBC Pinterest shares rise 15% on better-than-expected guidance Adweek EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google’s U-Turn Suggest a story we should read Upcoming Events 15 MAY Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel 21 MAY Webinar Why a Strong Data Foundation is Marketing's Competitive Advantage Presented by studioID and Databricks 17 JUN Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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