May 27 - Coke asks Gen Z to unplug this summer | Amazon teams with InfoSum, Magnite

Amazon bolsters ad business with InfoSum, Magnite partnerships; GoodPop wants to empower parents to say ‘yes’ this summer; Walmart shakes up US ad division to keep pace with technological change; Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’ View online | Signup

Daily Dive May​ 27,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE AI’s Impact on Marketing Strategies Explore how AI is helping marketers better manage and deploy troves of data without overstraining existing technology infrastructure in this Trendline.   NOTE FROM THE EDITOR Learn from experts across industries about how loyalty programs are evolving to meet customer demands, the importance of data in customer retention and the strategies behind successful loyalty programs at our virtual event, “Loyalty 2.0.”  During the event, which is being held Tuesday, June 17 at 1 p.m. ET, attendees will hear from industry leaders on topics like how to garner customer loyalty and ways to leverage customer data. The event will be co-hosted by Marketing Dive, CX Dive, Restaurant Dive and Hotel Dive. Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.  As always, thanks for reading. Chris Kelly Senior Reporter, Marketing Dive Email Coke pushes Gen Z to ditch digital noise and embrace summer fun Musician Tyla features in the seasonal effort that aligns with a marketing trend of brands asking consumers to unplug from screen time. Amazon bolsters ad business with InfoSum, Magnite partnerships The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals.  GoodPop wants to empower parents to say ‘yes’ this summer Inspired by research showing 60% of parents say “no” more during the summer, the “Summer of Yes” showcases the brand’s better-for-you frozen treats. Sponsored Content by Marketing Dive’s studioID The marketing leader’s guide to agile branding Innovative tech like headless CMS is making rebranding smoother, faster, and more effective than ever. Learn why agile rebranding is now a business imperative in this playbook. Walmart shakes up US ad division to keep pace with technological change The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda. Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’ CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions. Read more news Best Practices for Maximizing Marketing ROI Shrinking budgets, leaner teams, and tighter deadlines are the new normal. Discover how to leverage your data to keep up in this webinar. Watch Now From Our Library Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Playbook The hybrid power of print: Blending direct mail with digital Custom content for Valpak Playbook Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ Webinar - on demand Why a Strong Data Foundation is Marketing's Competitive Advantage Custom content for Databricks View all resources What We’re Reading Digiday Q2 brought calm, but not confidence as CMOs spend with caution Retail Dive How lower China tariffs will affect direct-to-consumer imports The Wall Street Journal Salesforce Strikes $8 Billion Deal for Informatica Suggest a story we should read Upcoming Event 17 JUN Virtual Event | 1 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of TechTarget, Inc. and its subsidiaries, 275​ Grove St. Newton, MA, 02466 US. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip

This site is owned and operated by TechTarget, Inc. and its subsidiaries.