Weekender: How Sprite surpassed Pepsi by living and breathing pop culture

Signup Weekender May​ 10,​ 2025 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Instant 98% of your site visitors are anonymous​ That’s why ThirdLove, Toys R Us and July Luggage use Instant to identify 10x more visitors and double their email revenue. Unlock your guaranteed 4x ROI now.   How Sprite surpassed Pepsi by living and breathing pop culture The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied to cultural passions. Brawny brings back the Brawny Man for brand refresh A new campaign includes always-on social content, influencer partnerships and real-time engagement across TikTok, Instagram and Facebook. Google adds retail media data to YouTube ads, beefing up pitch to brands Costco, Intuit, Regal Cinemas and United Airline's Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns. Sponsored Content by Informa TechTarget Three ways to revive declining demand gen Traditional demand tactics aren’t working like they used to. Put a pep in your demand gen step with a playbook primed to refresh your GTM strategy. Read more. Why QVC is targeting Gen X with a TikTok livestream shopping event The event is part of the network's efforts to meet the older generation where they already are, said Vice President of Brand Marketing Annette Dunleavy. Inside Disney's ad playbook as streaming becomes 'core growth platform' Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 5 years of media evolution provide few answers to brands' chaotic 2025 Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.  5 Strategies to Maximize Customer Data & Loyalty 76% of companies struggle with data silos, missing opportunities to engage and retain customers. Learn how to break down barriers, optimize marketing, and drive results in this playbook. Download Now From Our Library Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman View all resources Best of What We're Reading Digiday Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux CNBC Pinterest shares rise 15% on better-than-expected guidance Adweek EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google’s U-Turn CNBC OpenAI hires Instacart CEO Fidji Simo as head of applications, reporting to Altman MediaPost Roblox Exceeds Q1 Expectations For Revenue, Engagement CIO Dive PepsiCo taps AWS to accelerate digital transformation, AI adoption Suggest a story we should read Upcoming Events 15 MAY Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel 17 JUN Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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