May 20 - How Chili’s CMO is driving sales | Inside Poppi’s gaming push

Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up; Oscar Mayer’s Wienermobiles plan race ahead of Indy 500; How Sprite tapped into a viral TikTok trend for Sprite + Tea launch View online | Signup

Daily Dive May​ 20,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Instant Unlock Parisa Wang’s secret retention playbook This NYC fashion brand used Instant to re-engage lost traffic and add $32K in incremental revenue in just 30 days - at a 14.8x ROI. See how they did it.   NOTE FROM THE EDITOR As consumers juggle inflationary pressures and economic uncertainty, marketers have the opportunity to gain a competitive advantage by catering to and building up a loyal customer base. To learn how loyalty programs are evolving to meet customer demands, join us on Tuesday, June 17 at 1 p.m. ET for our virtual event, “Loyalty 2.0.”  During the event, attendees will hear from industry experts about how to best invest in driving customer loyalty, ways to leverage customer data and best practices on how to garner loyalty. The event will be co-hosted by Marketing Dive, CX Dive, Restaurant Dive and Hotel Dive. Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.  As always, thanks for reading.  Chris Kelly Senior Reporter, Marketing Dive Email Q&A Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%. Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing. Oscar Mayer’s Wienermobiles plan race ahead of Indy 500 The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration. Sponsored Content by Captivate Why attention metrics matter in DOOH advertising Attention metrics revolutionize DOOH advertising as Captivate’s network delivers superior engagement scores above traditional OOH and online video. How Sprite tapped into a viral TikTok trend for Sprite + Tea launch Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S. Read more news Unlock the Power of Data-Driven Direct Mail For years, brands have relied on digital marketing to refine their audience targeting, but many have overlooked how advanced direct mail has become. Learn more in this playbook. Download Now From Our Library Webinar - on demand 5 Essential Tips for Successful AI Adoption Custom content for Validity Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Playbook The Marketing Leader's Guide to Agile Branding & Rebranding Custom content for ButterCMS Trendline AI’s impact on marketing strategies Supported by ZetaGlobal View all resources What We’re Reading Ad Age Meta quietly provides new transparency on retail media costs Digiday Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web Deadline Streaming Ad Tiers Catch Fire, Make Up Nearly Half Of U.S. Subscriptions For SVODs That Offer Them, Study Says Suggest a story we should read Upcoming Events 21 MAY Webinar Why a Strong Data Foundation is Marketing's Competitive Advantage Presented by studioID and Databricks 11 JUN Virtual Event | 6 a.m. ET New-School ABM: Concrete Solutions for Busted Tactics Presented by Informa TechTarget Company Announcements Press releases from companies in your industry. Over 88% of US Consumers Purchase From Brands That Align With Their Values Finds Givsly Research Press release from Givsly Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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