May 1 - How Keebler bridges the physical-digital gap | Meta stays strong amid uncertainty

Meta’s ad biz stays strong but economic, regulatory uncertainty looms; Corona weathers the apocalypse with ‘The Last of Us’ integration; ‘We’re not just a hot cup company’: What’s next for Stanley; Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing View online | Signup

Daily Dive May​ 1,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID The Power of Data-Driven Direct Mail Find out how blending direct mail with digital can help you expand reach and improve engagement in this playbook.   How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie. Earnings Meta’s ad biz stays strong but economic, regulatory uncertainty looms Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear. Corona weathers the apocalypse with ‘The Last of Us’ integration The collaboration, part of the “La Playa Awaits” campaign, extends across ads, retail displays and custom content.  Sponsored Content by Marketing Dive’s studioID How to leverage connected TV for full-funnel performance CTV ad spending is expected to surpass traditional TV ad spend by 2028. Explore best practices to unlock CTV’s strategic value in this webinar. ‘We’re not just a hot cup company’: What’s next for Stanley Can the water bottle brand live past its virality? Global President Matt Navarro says it already has. Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand. Read more news How Email & Text Win Brand Loyalty As customer loyalty shifts, preferences change and tech advances, today’s marketing leaders must adapt to stay ahead. Explore new ways to meet goals and ultimately outperform the competition in this webinar. Watch Now From Our Library Virtual Event Playback Sharpening the picture on connected TV marketing Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Playbook The hybrid power of print: Blending direct mail with digital Custom content for Valpak Playbook Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ View all resources What We’re Reading Search Engine Roundtable Microsoft Bing Advertising Revenue Up 21% Again Adweek Madwell Is Shutting Down. Read the Email CEO Chris Sojka Sent to Staff. Digiday With 600 million monthly active users, X’s Linda Yaccarino doubles down on dismissing journalism Suggest a story we should read Company Announcements Press releases from companies in your industry. Cygnus Marketing Communications Earns SOC2 Type 2 Certification, Affirming Commitment to Data Security in Higher Ed Enrollment Marketing Press release from Cygnus Marketing Communications, Inc. Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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