May 29 - Sprite targets hot spots for summer push | Inside Stitch Fix’s brand platform

How Stitch Fix’s brand platform is helping drive transformation; Marketing to Gen Alpha: How brands can win over the next generation; How restaurant chains are updating their marketing menus in tough economy; SMBs rely heavily on social media for marketing and growth, study says View online | Signup

Daily Dive May​ 29,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE AI’s Impact on Marketing Strategies Explore how AI is helping marketers better manage and deploy troves of data without overstraining existing technology infrastructure in this Trendline.   Sprite targets ads around scorching temps for global summer campaign Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment.  Q&A How Stitch Fix’s brand platform is helping drive transformation CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company. Marketing to Gen Alpha: How brands can win over the next generation The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media. Sponsored Content by Marketing Dive’s studioID Seven signs your brand needs a rebrand To succeed in the age of TikTok trends and viral moments, marketers must rethink how they treat their brands. Explore the pillars of a successful brand reinvention and how to stay agile in this playbook. Deep Dive How restaurant chains are updating their marketing menus in tough economy Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments. SMBs rely heavily on social media for marketing and growth, study says More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult. Read more news Best Practices for Maximizing Marketing ROI Shrinking budgets, leaner teams, and tighter deadlines are the new normal. Discover how to leverage your data to keep up in this webinar. Watch Now From Our Library Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Playbook The hybrid power of print: Blending direct mail with digital Custom content for Valpak Playbook Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ Webinar - on demand Why a Strong Data Foundation is Marketing's Competitive Advantage Custom content for Databricks View all resources What We’re Reading CNBC E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in deal valued up to $1 billion Bloomberg YouTube Is Swallowing TV Whole, and It’s Coming for the Sitcom Digiday The winners and losers of Google’s AI Mode Suggest a story we should read Upcoming Event 17 JUN Virtual Event | 1 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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