May 28 - How chains like McDonald’s are staying nimble | Droga steps down as Accenture Song CEO

Droga departs Accenture Song CEO post at fluid moment for creativity; E.l.f. sets sail with viral TikToker Oliver Widger; Why McCain Foods made an AR mobile game to teach regenerative farming View online | Signup

Daily Dive May​ 28,​ 2025 | Today’s news and insights for marketing leaders   TRENDLINE AI’s Impact on Marketing Strategies Explore how AI is helping marketers better manage and deploy troves of data without overstraining existing technology infrastructure in this Trendline.   Deep Dive How restaurant chains are updating their marketing menus in tough economy Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments. Droga departs Accenture Song CEO post at fluid moment for creativity The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of Accenture’s bet on creativity.  E.l.f. sets sail with viral TikToker Oliver Widger The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaii with his cat, on a Roblox-based activation. Sponsored Content by Marketing Dive’s studioID 5 ways to unlock the power of data-driven direct mail Data-driven direct mail helps businesses optimize frequency, ensuring they stay top-of-mind without overspending. Learn how to unlock the power of data in direct mail in this playbook. Why McCain Foods made an AR mobile game to teach regenerative farming The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes. Read more news Best Practices for Maximizing Marketing ROI Shrinking budgets, leaner teams, and tighter deadlines are the new normal. Discover how to leverage your data to keep up in this webinar. Watch Now From Our Library Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Playbook The hybrid power of print: Blending direct mail with digital Custom content for Valpak Playbook Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ Webinar - on demand Why a Strong Data Foundation is Marketing's Competitive Advantage Custom content for Databricks View all resources What We’re Reading Retail Dive Crocs promotes Terence Reilly to chief brand officer TechCrunch YouTube tops Disney and Netflix in TV viewing, Nielsen finds Digiday Perplexity has offered ads for half a year — marketers already want scale Suggest a story we should read Upcoming Event 17 JUN Virtual Event | 1 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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