May 7 - How Sprite surpassed Pepsi | TikTok reassures brands at NewFronts

TikTok reassures brands on future as advertising ambitions broaden; Tubi pitches products, partnerships designed for specific ad verticals; 5 years of media evolution provide few answers to brands’ chaotic 2025; Why QVC is targeting Gen X with a TikTok livestream shopping event View online | Signup

Daily Dive May​ 7,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Instant 98% of your site visitors are anonymous​ That’s why ThirdLove, Toys R Us and July Luggage use Instant to identify 10x more visitors and double their email revenue. Unlock your guaranteed 4x ROI now.   How Sprite surpassed Pepsi by living and breathing pop culture The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft drink in the U.S. TikTok reassures brands on future as advertising ambitions broaden Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts. Tubi pitches products, partnerships designed for specific ad verticals Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media. Sponsored Content by Marketing Dive’s studioID How Frito Lay and Nestlé cracked the college market Top brands use college brand ambassadors to launch products, build trust and amplify outreach. See how sampling and user-generated content from outgoing and influential students deliver lasting results in this playbook. Deep Dive 5 years of media evolution provide few answers to brands’ chaotic 2025 Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.  Why QVC is targeting Gen X with a TikTok livestream shopping event The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand marketing Annette Dunleavy. Google adds retail media data to YouTube ads, beefing up pitch to brands Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns. Read more news 5 Strategies to Maximize Customer Data & Loyalty 76% of companies struggle with data silos, missing opportunities to engage and retain customers. Learn how to break down barriers, optimize marketing, and drive results in this playbook. Download Now From Our Library Playbook Five Myths about AI in Product Discovery That May Be Limiting Your Brand Custom content for Talkoot Webinar - on demand 5 Essential Tips for Successful AI Adoption Custom content for Validity Playbook 5 Strategies to Turn Customer Data into Revenue Custom content for Baesman Infographic Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak View all resources What We’re Reading Adweek DOJ Wants Google to Sell Off AdX and DoubleClick for Publishers ASAP CNBC Comcast’s cable spinoff to be named Versant, picked to emphasize corporate versatility The Wall Street Journal Zuckerberg’s Grand Vision: Most of Your Friends Will Be AI Suggest a story we should read Upcoming Events 15 MAY Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel 21 MAY Webinar Why a Strong Data Foundation is Marketing's Competitive Advantage Presented by studioID and Databricks 17 JUN Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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