May 13 - How Amazon, NBCUniversal pitched advertisers at their upfronts

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers; Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive; How Unrivaled built brand partnerships that are more than logo slaps View online | Signup

Daily Dive May​ 13,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com 8 influencer marketing trends for 2025 From performance-driven partnerships to the integration of AI, thought leaders and industry experts share insights on how brands and creators can adapt, thrive and build sustainable campaign strategies. Skim it.   NOTE FROM THE EDITOR Don’t forget to secure your virtual seat for Marketing Dive’s upcoming event, “Loyalty 2.0,” to hear from a panel of industry leaders about how loyalty programs are evolving to meet customer demands and the importance of data in customer retention. During the event, which is being held Tuesday, June 17 at 12 p.m. ET, attendees will learn best practices on how to garner customer loyalty, ways to leverage customer data and more. Be sure to secure your place by registering for free with this link. As always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email Amazon launches AI-powered contextual ads at 2nd blockbuster upfront Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video. Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors. Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.  Sponsored Content by Marketing Dive’s studioID 7 signs your company needs a rebrand To succeed in the age of TikTok trends and viral moments, marketers must rethink how they treat their brands. Explore the pillars of a successful brand reinvention and how to stay agile in this playbook. How Unrivaled built brand partnerships that are more than logo slaps Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league. Read more news Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Explore how brands like Kellanova are engaging online consumers while not running afoul of privacy concerns in this Trendline. Access Now From Our Library Infographic The Future of Fit: How Personalization & Fit Preference Are Transforming Apparel Retail Custom content for Bold Metrics Webinar - on demand Maximizing CTV Impact: Beyond Awareness to Full-Funnel Performance Custom content for Pathlabs Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Trendline Inside the changing data landscape in marketing Supported by Amperity Playbook Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ View all resources What We’re Reading The Wall Street Journal Fox to Launch Streaming Service by Fall Retail Dive Why retail’s e-commerce disruption era is over Adweek Nutter Butter’s 5 Takeaways from Two Years of Being Weird on Social Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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