April 4 - Coke gives gamers a taste of pixels | Miller Lite flavors March Madness

Miller Lite emphasizes taste with beer flavor drops; With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century; Colgate trials tech for real-time ad testing to drive mobile shopping; How Express drove revenue gains, 20% traffic bump with digital experiences View online | Signup | Forward

Daily Dive April​ 4,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — OneTrust OneTrust Consent & Preference Management Your Toolkit for a Cookieless World: How to Survive ​and Thrive as Third-Party Cookies Deprecate. Download Now.   Coke promotes new pixel-flavored cola with Fortnite island Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space. Miller Lite emphasizes taste with beer flavor drops Beer-enhancing drops and a supporting ad campaign take a jab at competitors like Bud Light and Michelob Ultra, both owned by Anheuser-Busch InBev. Deep Dive With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century Just a decade after bankruptcy, the Twinkies maker is thriving under CEO Andy Callahan, who has prioritized innovation and moving its iconic offerings into faster-growing occasions. Sponsored Content by Adjust What's behind the success of crypto apps? Adjust's Fintech deep dive: Digital currency apps 2022 looks at wins and losses of crypto apps. Colgate trials tech for real-time ad testing to drive mobile shopping Eye Square's tool displays ads across Amazon, Facebook, Instagram and YouTube and blends users' explicit and implicit reactions to assess an ad's effectiveness. How Express drove revenue gains, 20% traffic bump with digital experiences After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier. Read more news How CPGs Are Rebranding in 2022 Brand makeovers took on new importance since the pandemic as marketers worked keep up with evolving trends. Explore how M&M's and Coca-Cola executed brand refreshes in this Trendline. Access Now From Our Library Trendline Inside the growing world of marketing agencies Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce Webinar - on demand Activating Retail Media for Consumer Electronics Brands Pacvue Trendline The latest CPG initiatives for sustainable packaging Trendline How marketers are leveraging connected TV View all resources What We're Reading AdWeek For Student-Athlete Partnerships, Brands Must Balance the Risks With the ROI Digiday ‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel Wall Street Journal A $300,000 Dolce & Gabbana Tiara You Can Only Wear in the Metaverse CNBC Twitter shares soar more than 21% after Elon Musk takes 9% stake in social media company Suggest a story we should read Upcoming Events Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail April 6, 2022 - April 6, 2022 | Webinar 11am ET Retail in 2022: How to Integrate Retail Locations and eCommerce April 19, 2022 - April 19, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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