Weekender: Absolut bolsters Coachella sponsorship with metaverse pop-up

Signup | Forward Weekender April​ 16,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Webflow Meet the modern WordPress alternative Learn how Rakuten SL saved time, money and security headaches by redesigning their website with a visual development platform. Watch webinar now.   Absolut bolsters Coachella sponsorship with metaverse pop-up An array of activities across three floors of Absolut.Land are designed to reflect the brand's history while driving hype in the real world and the metaverse. Baskin-Robbins scoops up brand refresh The 77-year-old chain encourages people to appreciate life's moments through the new tagline "Seize the Yay," an ad campaign, special flavors and merchandise. Pabst Blue Ribbon hides beer kegs to bring Easter fun to adults Residents of several major cities can participate in an Easter "kegg" hunt and search for pastel painted beer kegs.  Sponsored Content by EX Squared The next digital revolution: anthropology EX Squared breaks down four key lessons of digital anthropology, with real-world applications for brands looking to deepen their relationships with consumers. Download now. IHOP opens International Bank of Pancakes with sunny influencer push The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy. Irish Spring looks to wash away 'gamer funk' with shower pod The soap brand teamed with a FaZe Clan member to show off an elaborate device that allows gamers to bathe without breaking a play session.  Featured Resources Sponsored Content by InfoSum Maximize the performance of all marketing strategies [Guide] The ultimate guide to Data Clean Rooms [Infographic] 10 questions to ask your Data Clean Room solution [Guide] Powering the next-generation retail media ecosystem From Our Library Webinar - on demand Discover Creative Gifting Solutions to Get Ahead of Retail Chaos GiftNow Webinar - on demand Using Customer Data to Optimize the Omnichannel Experience 3Pillar Webinar - on demand Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail Afterpay Playbook New Approaches to Higher Ed Revenue, Savings and Efficiency FedEx View all resources Best of What We're Reading NBC News Elon Musk offers to buy Twitter, says company 'needs to be transformed' Digiday Apple chief Tim Cook on ad tech, competition, and privacy laws Ad Age Amazon rebrands IMDB TV — Here's the new name CNBC CNN+ struggles to lure viewers in its early days, drawing fewer than 10,000 daily users Wall Street Journal Etsy Sellers Strike as Site Ramps Up to Battle Amazon Hollywood Reporter Podcasts and Audio Outpace Streaming Video, Hit $4.9B in Ad Revenue During 2021 Suggest a story we should read Upcoming Events 18 APR Webinar Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Presented by Celtra 19 APR Webinar Retail in 2022: How to Integrate Retail Locations and eCommerce Presented by FedEx 26 APR Webinar When Marketing Your Restaurant, This Tactic is Up to Four Times More Effective Presented by FedEx 05 MAY Webinar Key Reasons Your Retail Media Strategy Should Include Video Presented by InMobi Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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