April 28 - McDonald's boosts Latino film talent | Meta's metaverse bets gain traction

Facebook sees users grow again while metaverse bets gain traction; Budweiser seeks millennial attention with new creator-focused campaign; What marketers should consider when it comes to metaverse brand safety; Omnicom expresses confidence in face of Ukraine war, inflation View online | Signup | Forward

Daily Dive April​ 28,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Forrester Forrester B2B Buying Survey Results Get ahead of changing B2B buyer dynamics and discover the new role executives play in B2B purchases. View survey results.   McDonald's spotlights Latino film talent to boost industry representation In partnership with "Encanto" star Stephanie Beatriz, the chain will give the winner of a short film contest a chance to work on initiatives and campaigns. Facebook sees users grow again while metaverse bets gain traction Wendy's recent activation in Horizon Worlds drew 52 million visitors, a promising development as Meta's broader ad business continues to slow. Budweiser seeks millennial attention with new creator-focused campaign As the brewer seeks to gain younger drinkers, it enlists the help of Grammy award-winning rapper Anderson.Paak. Sponsored Content by LeadsRx What is your better in the "people + data = better" marketing equation? These marketers combine human experience with impartial data to define their "better" marketing performance. Q&A What marketers should consider when it comes to metaverse brand safety As the metaverse becomes a bigger part of strategy, marketers should be aware of the risks of emerging platforms, according to the Oasis Consortium's Tiffany Xingyu Wang. Omnicom expresses confidence in face of Ukraine war, inflation All of the agency's key business segments grew in the first quarter, including experiential, which was up 68% year-on-year. Read more news Featured Resources Sponsored Content by Emplifi Grab the mic — become a social media superstar! [Blog] How to grow your social media career (feat. social media expert Matt Navarra) [Report] 7 key consumer expectations impacting social media success today [Blog] The evolution of the social media manager role & outlook for 2022 From Our Library Playbook New Approaches to Higher Ed Revenue, Savings and Efficiency FedEx Playbook How to Keep Customers Active During Periods of Uncertainty Vericast Survey Report 3 Key Shifts That Will Shift the Future of Influencer Marketing Inmar View all resources What We're Reading CFO Dive Most executives admit to ESG ‘greenwashing’: survey The New York Times G/O Media, Owner of Gizmodo and Deadspin, Buys Business Site Quartz The Hollywood Reporter Netflix’s Big Wake-Up Call: The Power Clash Behind the Crash Reuters Breakingviews Breakingviews: Elon Musk probably won’t buy Twitter Suggest a story we should read Upcoming Events 05 MAY Webinar Avoid Customer Disappointment: Getting Omnichannel Retail Right Presented by inriver 05 MAY Webinar Key Reasons Your Retail Media Strategy Should Include Video Presented by InMobi 10 MAY Webinar Leveraging Customer Spending Data to Spot Revenue Opportunities Presented by Cardlytics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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