Weekender: Coke promotes new pixel-flavored cola with Fortnite island

Signup | Forward Weekender April​ 9,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — OneTrust OneTrust Consent & Preference Management Your Toolkit for a Cookieless World: How to Survive ​and Thrive as Third-Party Cookies Deprecate. Download Now.   Coke promotes new pixel-flavored cola with Fortnite island Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space. Cracker Jack ushers in a new ballgame with Cracker Jill packaging The 126-year-old brand tapped a musician to remix the classic tune, "Take Me Out to The Ballgame," in a way that celebrates inspirational women. Chipotle lets Roblox players roll virtual burritos into real food The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items. Sponsored Content by Marketing Dive's studioID Creating exceptional omnichannel customer experiences Today, creating the right omnichannel customer experience is imperative for companies that want to increase revenue, attract new customers, and strengthen relationships with existing customers. Learn more. Adidas goes sci-fi with personality-based metaverse avatars The integration with Ready Player Me lets users explore the metaverse with a consistent identity while boosting visibility for Ozworld shoes from Adidas. Miller Lite emphasizes taste with beer flavor drops Beer-enhancing drops and a supporting ad campaign take a jab at competitors like Bud Light and Michelob Ultra, both owned by Anheuser-Busch InBev. How CPGs Are Rebranding in 2022 Brand makeovers took on new importance since the pandemic as marketers worked to keep up with evolving trends. Explore how M&M's and Coca-Cola executed brand refreshes in this Trendline. Access Now From Our Library Trendline Inside the growing world of marketing agencies Playbook The 5 Ways Mid-Market Retailers Are Adapting for 2022 Lightspeed Commerce Webinar - on demand Activating Retail Media for Consumer Electronics Brands Pacvue Trendline How marketers are leveraging connected TV View all resources Best of What We're Reading The Guardian Western-owned Russian firm helps sites pushing false news profit from ads Digiday From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens AdWeek What the Closing of the Creative Circus Means to Ad Education Wall Street Journal Forget Logos, Fashion Houses Are Clamoring for Colors The Verge Facebook won't hold its F8 developer conference this year after pivoting to Meta Variety Disney Sees Opportunity to Woo Sports Advertisers Around More Than Games Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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