April 27 - KFC shows off new creative direction | YouTube drags down Google

YouTube drags down Google performance as challenges pile up; AB InBev generates donations for Ukraine with limited-release beer; What Elon Musk's Twitter takeover means for advertisers; How prepared is the ad industry for a cookieless future? View online | Signup | Forward

Daily Dive April​ 27,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Forrester Forrester B2B Buying Survey Results Get ahead of changing B2B buyer dynamics and discover the new role executives play in B2B purchases. View survey results.   KFC preps chicken bouquets alongside new 'Finger Lickin' Good' creative Eyeing younger audiences, the Mother's Day promotion follows its first campaign under new AOR MullenLowe. YouTube drags down Google performance as challenges pile up The video platform severely missed revenue expectations in the first quarter amid the war in Ukraine and ongoing Apple headwinds. AB InBev generates donations for Ukraine with limited-release beer The brewing giant is releasing Chernigivske, based on a Ukrainian beer, in New York, Los Angeles, Chicago and elsewhere starting next month. Sponsored Content by Noogata 4 key trends shaping the future of retail Find out how CPGs and retailers are using technology to capitalize on the evolving landscape. Download whitepaper. What Elon Musk's Twitter takeover means for advertisers The Tesla CEO's stated mission around preserving "free speech" tees up looser content moderation policies on a platform already infamous for toxicity. Deep Dive How prepared is the ad industry for a cookieless future? Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation. Read more news Featured Resources Sponsored Content by Emplifi Grab the mic — become a social media superstar! [Blog] How to grow your social media career (feat. social media expert Matt Navarra) [Report] 7 key consumer expectations impacting social media success today [Blog] The evolution of the social media manager role & outlook for 2022 From Our Library Playbook New Approaches to Higher Ed Revenue, Savings and Efficiency FedEx Playbook How to Keep Customers Active During Periods of Uncertainty Vericast Survey Report 3 Key Shifts That Will Shift the Future of Influencer Marketing Inmar View all resources What We're Reading Ad Age Why marketers have to rethink their approach to storytelling Bloomberg Amazon’s Twitch Seeks to Revamp Creator Pay With Focus on Profit Digiday Experts predict Apple will turn on Private Relay by default in iOS 16 CNBC Musk's Twitter takeover may boost Facebook, Google, Snap ad revenues Suggest a story we should read Upcoming Event 10 MAY Webinar Leveraging Customer Spending Data to Spot Revenue Opportunities Presented by Cardlytics Company Announcements Press releases from companies in your industry. RollWorks Launches Conversational Chat Integration with Drift Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip