April 22 - AB InBev appoints new global CMO | Veuve Clicquot emphasizes small moments

Campaign Trail: Veuve Clicquot savors small moments and 250 years; Snap's ad business challenged as global chaos adds to Apple headwinds; NBA and Google gamify playoffs with virtual app experience; How narratives will help reshape modern brand marketing View online | Signup | Forward

Daily Dive April​ 22,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Sitecore Explore the customer data marketplace Learn about the top customer data technology from IDC Marketscape Worldwide Vendor Assessment and see why Sitecore was named a leader. Action your data.   Anheuser-Busch InBev appoints Marcel Marcondes as global CMO The former president of the company's Beyond Beer division will bring a renewed focus to the brand's beer alternative options. Column Campaign Trail: Veuve Clicquot savors small moments and 250 years "Good Day Sunshine" builds on the high-end brand's legacy while marking an attempt to bring its lux image somewhat down to earth. Snap's ad business challenged as global chaos adds to Apple headwinds While the Ukraine war and inflation are impacting revenue, the Snapchat owner has secured upfront commitments more than 60% higher than last year. Sponsored Content by ICF Next Return on Participation (ROP): Leveraging participation to deliver on elevated experiences Learn how a participation-based approach can deliver value across the experience spectrum and positively impact your business. Get the paper. NBA and Google gamify playoffs with virtual app experience The tie-in builds on the duo's multiyear partnership and aims to deepen fan interest around the tournament through avatars, trivia and 3D game highlights. Opinion How narratives will help reshape modern brand marketing A narrative-driven brand positioning is one reason for Tesla's success and can be used by other marketers to better connect to a company's strategy, writes Boathouse's John Connors. Read more news How to Drive Brand Excellence at Scale Brands today are competing both against one another and the entire internet to capture consumer interest, and every touchpoint is an opportunity to build brand equity. Learn More From Our Library Trendline Inside the growing world of marketing agencies Webinar - on demand Activating Retail Media for Consumer Electronics Brands Pacvue Trendline The latest CPG initiatives for sustainable packaging Playbook Discover 6 Ways to Improve Brand Consistency Today Canto Webinar - on demand Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Celtra View all resources What We're Reading Variety Elon Musk Secures $46.5 Billion in Financing for Potential Twitter Takeover TechCrunch CNN+ streaming service pulls a Quibi, will shut down a month after launch Retail Dive What Lululemon is prioritizing in the years ahead Digiday 'The model is shifting': In esports, brand dollars increasingly follow the personalities Suggest a story we should read Upcoming Events 26 APR Webinar When Marketing Your Restaurant, This Tactic is Up to Four Times More Effective Presented by FedEx 05 MAY Webinar Avoid Customer Disappointment: Getting Omnichannel Retail Right Presented by inriver 05 MAY Webinar Key Reasons Your Retail Media Strategy Should Include Video Presented by InMobi 12 MAY Webinar Key Trends Defining the State and Future of Local Retail Presented by Podium Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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