April 11 - Absolut's hybrid approach for Coachella | Influencers push IHOP's PanCoins

IHOP opens International Bank of Pancakes with sunny influencer push; Baskin-Robbins scoops up brand refresh; Walmart preps mealtime inspiration with shoppable Snapchat lens; Campaign Trail: Logitech for Creators fosters community in debut brand platform View online | Signup | Forward

Daily Dive April​ 11,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Webflow Meet the modern WordPress alternative Learn how Rakuten SL saved time, money and security headaches by redesigning their website with a visual development platform. Watch webinar now.   Absolut bolsters Coachella sponsorship with metaverse pop-up An array of activities across three floors of Absolut.Land are designed to reflect the brand's history while driving hype in the real world and the metaverse. IHOP opens International Bank of Pancakes with sunny influencer push The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy. Baskin-Robbins scoops up brand refresh The 77-year-old chain encourages people to appreciate life's moments through the new tagline "Seize the Yay," an ad campaign, special flavors and merchandise. Sponsored Content by Semrush State of search: Discover how the web changed in 2021 Is your business thriving or just surviving in the "new normal?" Learn all the latest search habits, SEO trends and keyword data you need to build a winning growth strategy in 2022 and beyond. Walmart preps mealtime inspiration with shoppable Snapchat lens The retailer's collaboration on a new AR lens aims to help mobile users find recipes using ingredients they have at home or can order from Walmart. Column Campaign Trail: Logitech for Creators fosters community in debut brand platform "Together We Create" conveys how the brand envisions the future of online content creation and how it's attempting to nurture a niche community. Read more news Featured Resources Sponsored Content by InfoSum Maximize the performance of all marketing strategies [Guide] The ultimate guide to Data Clean Rooms [Infographic] 10 questions to ask your Data Clean Room solution [Guide] Powering the next-generation retail media ecosystem From Our Library Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Discover Creative Gifting Solutions to Get Ahead of Retail Chaos GiftNow Webinar - on demand The Future of Direct-To-Customer Retail: Expert Predictions Scalefast Webinar - on demand Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail Afterpay Playbook New Approaches to Higher Ed Revenue, Savings and Efficiency FedEx View all resources What We're Reading AdWeek Coca-Cola Wants You to Recycle Soda Bottles. That Won't Keep Plastics Out of Your Body Digiday In Graphic Detail: Why people in ad tech are conflicted about what they do Ad Age Agencies Return to Office—Inside The Bumpy Transition CNBC Twitter shares fall as Elon Musk abandons plan to join board Suggest a story we should read Upcoming Events Using Customer Data to Optimize the Omnichannel Experience April 12, 2022 - April 12, 2022 | Webinar 2pm ET Retail in 2022: How to Integrate Retail Locations and eCommerce April 19, 2022 - April 19, 2022 | Webinar 2pm ET When Marketing Your Restaurant, This Tactic is Up to Four Times More Effective April 26, 2022 - April 26, 2022 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Yangmin Zhao Joins the Judging Committee of the 2022 Stevie American Business Awards Press release from Noon Creative Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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