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As you head into the long weekend, read about how Russia's role in the ad ecosystem could call attention to fraud and botnet schemes as major ad holding groups wind down business in the country.
The Virtual Rams House, which operates year-round, was developed with sponsor 6Connex and will carry unique opportunities for corporate brand partners.
Despite the app's impressive growth, it's still relatively small in terms of global digital ad share, with Google boasting a nearly 30% share and Meta at 21%.
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