Weekender: Campaign Trail: Veuve Clicquot savors small moments and 250 years

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BROUGHT TO YOU BY — Sitecore Explore the customer data marketplace Learn about the top customer data technology from IDC Marketscape Worldwide Vendor Assessment and see why Sitecore was named a leader. Action your data.   Column Campaign Trail: Veuve Clicquot savors small moments and 250 years "Good Day Sunshine" builds on the high-end brand's legacy while marking an attempt to bring its lux image somewhat down to earth. What Gen Z wants to see from brands as metaverse attachments grow A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low. Restaurants leverage delivery boom to reach 4/20 enthusiasts Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance. Sponsored Content by Momentive FastForward Brand & Insights Summit featuring Megan Rapinoe New insights technology, expert research methods and shopper trends for retail leaders. Register now. Jameson takes over 'orange' on Pinterest to introduce new whiskey As part of its collaboration, Jameson Orange content will appear when users search for "orange aesthetic" and "orange chicken," among other topics. Mtn Dew goes to Hell to promote Flamin' Hot flavor The PepsiCo marketer will celebrate the return of the spicy-sweet soda at a free event in Hell, Michigan, that features DJ Pauly D and Action Bronson. Burger King ponders confusing times as plant-based push continues Created by David Madrid, the effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review. How to Drive Brand Excellence at Scale Brands today are competing both against one another and the entire internet to capture consumer interest, and every touchpoint is an opportunity to build brand equity. Learn More From Our Library Webinar - on demand Activating Retail Media for Consumer Electronics Brands Pacvue Playbook Discover 6 Ways to Improve Brand Consistency Today Canto Webinar - on demand Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Celtra View all resources Best of What We're Reading Variety Elon Musk Secures $46.5 Billion in Financing for Potential Twitter Takeover TechCrunch CNN+ streaming service pulls a Quibi, will shut down a month after launch Retail Dive What Lululemon is prioritizing in the years ahead Digiday 'The model is shifting': In esports, brand dollars increasingly follow the personalities The Wall Street Journal Procter & Gamble Posts Biggest Sales Gain in Decades—and a Word of Caution Adweek Xandr Enables Multiple Currencies for Linear Campaigns Ahead of Upfronts Suggest a story we should read Upcoming Events 26 APR Webinar When Marketing Your Restaurant, This Tactic is Up to Four Times More Effective Presented by FedEx 05 MAY Webinar Avoid Customer Disappointment: Getting Omnichannel Retail Right Presented by inriver 05 MAY Webinar Key Reasons Your Retail Media Strategy Should Include Video Presented by InMobi 12 MAY Webinar Key Trends Defining the State and Future of Local Retail Presented by Podium Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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