April 20 - Netflix considers ads as subscribers exit | Tide enters the Marvel multiverse

Tide's 'Doctor Strange' ads connect MCU to past marketing; Miller High Life dresses for expected wedding boom with Tie Bar deal; Why McDonald's leveraged buzzy Szechuan sauce to boost its app; Victoria's Secret Pink reveals first male celebrity brand ambassador View online | Signup | Forward

Daily Dive April​ 20,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Sitecore Explore the customer data marketplace Learn about the top customer data technology from IDC Marketscape Worldwide Vendor Assessment and see why Sitecore was named a leader. Action your data.   Netflix is finally open to ads. What's next? After losing subscribers for the first time in over a decade, the streamer's change of heart has ramifications for advertisers and the ad-tech industry. Tide's 'Doctor Strange' ads connect MCU to past marketing The P&G label links the storied superhero franchise to its own universe with teasers drawing on the "It's a Tide Ad" Super Bowl campaign. Miller High Life dresses for expected wedding boom with Tie Bar deal The "Champagne of Beers" and DTC menswear company launched a limited-edition line of formal wear as wedding season picks up. Sponsored Content by Noogata 4 key trends shaping the future of retail Find out how CPGs and retailers are using technology to capitalize on the evolving landscape. Download whitepaper. Why McDonald's leveraged buzzy Szechuan sauce to boost its app Promotions like the recent mobile-only offer for Szechuan sauce can onboard more app users and deliver insights into consumer spending habits. Victoria's Secret Pink reveals first male celebrity brand ambassador Darren Barnet will promote Pink's gender-free collection as the company pushes forward its message of inclusivity. Read more news How to Drive Brand Excellence at Scale Brands today are competing both against one another and the entire internet to capture consumer interest, and every touchpoint is an opportunity to build brand equity. Learn More From Our Library Trendline Inside the growing world of marketing agencies Webinar - on demand Activating Retail Media for Consumer Electronics Brands Pacvue Trendline The latest CPG initiatives for sustainable packaging Playbook Discover 6 Ways to Improve Brand Consistency Today Canto Webinar - on demand Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Celtra View all resources What We're Reading Digiday Game development company wants to support the 'future of marketing' with content creators Ad Age How Vaseline's TikTok strategy reinvented old habits AdWeek Creators Can’t Count on Brands to Stick With Them Through Pregnancy Suggest a story we should read Upcoming Events 05 MAY Webinar Avoid Customer Disappointment: Getting Omnichannel Retail Right Presented by inriver 05 MAY Webinar Key Reasons Your Retail Media Strategy Should Include Video Presented by InMobi 12 MAY Webinar Key Trends Defining the State and Future of Local Retail Presented by Podium Company Announcements Press releases from companies in your industry. Alchemer Expands Best-in-Class Security Controls with AI-driven Anti-phishing Protections Press release from Alchemer Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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